Gregg Bennett
Affiliations: | Texas A & M University, College Station, TX, United States |
Area:
Marketing Business Administration, Management Business Administration, Personality PsychologyGoogle:
"Gregg Bennett"Mean distance: (not calculated yet)
Children
Sign in to add trainee| Windy Dees | grad student | 2007 | Texas A & M |
| Yosuke Tsuji | grad student | 2007 | Texas A & M |
| Khalid W. Ballouli | grad student | 2011 | Texas A & M |
| Jason D. Reese | grad student | 2012 | Texas A & M |
| Jami N. Lobpries | grad student | 2014 | Texas A & M |
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Publications
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| Sharifzadeh Z, Brison NT, Bennett G. (2021) Personal branding on Instagram: an examination of Iranian professional athletes Sport, Business and Management: An International Journal. 11: 556-574 |
| Lobpries J, Bennett G, Brison N. (2018) How I Perform Is Not Enough: Exploring Branding Barriers Faced by Elite Female Athletes Sport Marketing Quarterly. 27: 5 |
| Lobpries J, Bennett G, Brison N. (2017) Mary Ann to her Ginger: comparing the extended brand identity of two elite female athletes International Journal of Sports Marketing & Sponsorship. 18: 347-362 |
| Wakefield LT, Bennett G. (2017) Sports fan experience: Electronic word-of-mouth in ephemeral social media Sport Management Review. 21: 147-159 |
| Kang C, Bennett G, Peachey JW. (2016) Five dimensions of brand personality traits in sport Sport Management Review. 19: 441-453 |
| Brown B, Bennett G. (2015) “Baseball Is Whack!”: Exploring the Lack of African American Baseball Consumption Journal of Sport and Social Issues. 39: 287-307 |
| Petrick JF, Bennett G, Tsuji Y. (2013) Development of a Scale for Measuring Event Attendees' Evaluations of a Sporting Event to Determine Loyalty Event Management. 17: 97-110 |
| Hutchinson M, Bennett G. (2012) Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency Sport Management Review. 15: 434-447 |
| Bennett G, Ballouli K, Sosa J. (2011) “Sometimes Good, Sometimes not so Good”: Student Satisfaction with a Sport Management Exchange Program Sport Management Education Journal. 5: 14-31 |
| Tsuji Y, Bennett G, Leigh JH. (2009) Investigating factors affecting brand awareness of virtual advertising. Journal of Sport Management. 23: 511-544 |