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Canan Corus, Ph.D.

Affiliations: 
2008 Business, Marketing Virginia Polytechnic Institute and State University, Blacksburg, VA, United States 
Area:
Marketing Business Administration, Health Education, Speech Communication
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David Brinberg grad student 2008 Virginia Tech
 (Emotional certainty and health communications.)

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Publications

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Zemack-Rugar Y, Corus C, Brinberg D. (2019) The Academic Response-to-Failure Scale: Predicting and Increasing Academic Persistence Post-Failure: Journal of Marketing Education. 27347531982662
Zemack-Rugar Y, Corus C, Brinberg D. (2019) If at First You Do Succeed, Do You Try, Try Again? Developing the Persistence–Licensing Response Measure to Understand, Predict, and Modify Behavior Following Subgoal Success: Journal of Marketing Research. 56: 324-344
Zemack‐Rugar Y, Corus C. (2018) The effects of anticipated goal‐inconsistent behavior on present goal choices Psychology & Marketing. 35: 676-695
Saatcioglu B, Corus C. (2014) Poverty and Intersectionality: A Multidimensional Look into the Lives of the Impoverished Journal of Macromarketing. 34: 122-132
Askegaard S, Ordabayeva N, Chandon P, et al. (2014) Moralities in food and health research Journal of Marketing Management. 30: 1800-1832
Zemack-Rugar Y, Corus C, Brinberg D. (2012) The “Response-to-Failure” Scale: Predicting Behavior Following Initial Self-Control Failure Journal of Marketing Research. 49: 996-1014
Adkins NR, Corus C. (2009) Health Literacy for Improved Health Outcomes: Effective Capital in the Marketplace Journal of Consumer Affairs. 43: 199-222
Hampton B, Brinberg D, Peter P, et al. (2009) Integrating the Unified Theory and Stages of Change to Create Targeted Health Messages Journal of Applied Social Psychology. 39: 449-471
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