Kai-Yu Wang, Ph.D.
Affiliations: | 2007 | University of Wisconsin-Milwaukee, Milwaukee, WI |
Area:
Marketing Business Administration, Cognitive PsychologyGoogle:
"Kai-Yu Wang"Mean distance: (not calculated yet)
Parents
Sign in to add mentor| Laura A. Peracchio | grad student | 2007 | UW-Milwaukee | |
| (Does thinking make it so? The role of counterfactual thinking.) | ||||
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Publications
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| Wang KY, Bublitz MG, Zhao GT. (2021) Enhancing dieters' perseverance in adversity: How counterfactual thinking increases use of digital health tracking tools. Appetite. 164: 105261 |
| Hsu L, Wang K, Chih W. (2018) Investigating virtual community participation and promotion from a social influence perspective Industrial Management and Data Systems. 118: 1229-1250 |
| Bian X, Wang KY, Smith A, et al. (2016) New insights into unethical counterfeit consumption Journal of Business Research. 69: 4249-4258 |
| Hsu LC, Wang KY, Chih WH, et al. (2015) Investigating the ripple effect in virtual communities: An example of Facebook Fan Pages Computers in Human Behavior. 51: 483-494 |
| Chang S, Wang K. (2014) Investigating the Antecedents and Consequences of an Overall Store Price Image in Retail Settings The Journal of Marketing Theory and Practice. 22: 299-314 |
| Wang K, Hsu L, Chih W. (2014) Retaining customers after service failure recoveries: a contingency model Managing Service Quality. 24: 318-338 |
| Chih WH, Wang KY, Hsu LC, et al. (2013) Investigating electronic word-of-mouth effects on online discussion forums: the role of perceived positive electronic word-of-mouth review credibility. Cyberpsychology, Behavior and Social Networking. 16: 658-68 |
| Wang K, Shih E, Peracchio LA. (2013) How banner ads can be effective: Investigating the influences of exposure duration and banner ad complexity International Journal of Advertising. 32: 121-141 |
| Hsu L, Wang K, Chih W. (2013) Effects of web site characteristics on customer loyalty in B2B e-commerce: evidence from Taiwan Service Industries Journal. 33: 1026-1050 |
| Wang K, Ting I, Wu H. (2013) Discovering interest groups for marketing in virtual communities: An integrated approach Journal of Business Research. 66: 1360-1366 |