☰

Burcak Ertimur, Ph.D.

Affiliations: 
2009 University of California, Irvine, Irvine, CA 
Area:
Marketing Business Administration
Google:
"Burcak Ertimur"
Mean distance: (not calculated yet)
 
Tree Publications Grants Similar researchers Related pubs Distance to... Nearest Nobel PubMed Report error

Parents

Sign in to add mentor
Mary C. Gilly grad student 2009 UC Irvine
 (The impact of consumer -generated advertising on corporate reputation and brand image: The issue of source effects.)

Children

Sign in to add trainee

Collaborators

Sign in to add collaborator
BETA: Related publications

Publications

You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect.

Ertimur B, Coskuner-Balli G. (2015) Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management. Journal of Marketing. 79: 40-61
Ertimur B, Gilly MC. (2012) So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them Journal of Interactive Marketing. 26: 115-130
Ertimur B, Venkatesh A. (2010) Opportunism in co-production: Implications for value co-creation Australasian Marketing Journal. 18: 256-263
See more...