Khalid W. Ballouli, Ph.D.
Affiliations: | 2011 | Texas A & M University, College Station, TX, United States |
Area:
Sports Management Business Administration, Marketing Business AdministrationGoogle:
"Khalid Ballouli"Mean distance: (not calculated yet)
Parents
Sign in to add mentor| Gregg Bennett | grad student | 2011 | Texas A & M | |
| (Building sport brands with music: The impact of sport brand music on the shopping behaviors of sport consumers.) | ||||
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Publications
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| Ballouli K, Koesters TC, Hall T. (2018) Leverage and Activation of Sport Sponsorship Through Music Festivals Event Management. 22: 123-133 |
| Hwang Y, Ballouli K, So K, et al. (2017) Effects of Brand Congruity and Game Difficulty on Gamers’ Response to Advertising in Sport Video Games Journal of Sport Management. 31: 480-496 |
| Ballouli K, Reese J, Brown B. (2017) Effects of mood states and team identification on pricing in the secondary ticket market Sport, Business and Management: An International Journal. 7: 276-292 |
| Ballouli K, Heere B. (2015) Sonic branding in sport: A model for communicating brand identity through musical fit Sport Management Review. 18: 321-330 |
| Ballouli K, Grady J, Stewart R. (2014) The delicate art of rebranding a minor league baseball franchise: Practices, pitfalls, and payoffs of rebranding the Winston-Salem Warthogs Sport Management Review |
| Ballouli K, Hutchinson M. (2012) Branding the elite professional athlete through use of new media and technology: an interview with Ash De Walt International Journal of Entrepreneurial Venturing. 4: 58-64 |
| Bennett G, Ballouli K, Sosa J. (2011) “Sometimes Good, Sometimes not so Good”: Student Satisfaction with a Sport Management Exchange Program Sport Management Education Journal. 5: 14-31 |
| Ballouli K, Hutchinson M. (2010) Digital-Branding and Social-Media Strategies for Professional Athletes, Sports Teams, and Leagues: An Interview With Digital Royalty’s Amy Martin International Journal of Sport Communication. 3: 395-401 |