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Anastasiya Pocheptsova, Ph.D.

Affiliations: 
2008 Yale University, New Haven, CT 
Area:
Marketing Business Administration
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Nathan Novemsky grad student 2008 Yale
 (Context effects in consumer choice.)

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Publications

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Labroo AA, Pocheptsova A. (2016) Metacognition and consumer judgment: fluency is pleasant but disfluency ignites interest Current Opinion in Psychology. 10: 154-159
Pocheptsova A, Petersen FE, Etkin J. (2015) Two Birds, One Stone? Positive Mood Makes Products Seem Less Useful for Multiple-Goal Pursuit Journal of Consumer Psychology. 25: 296-303
Pocheptsova A, Labroo AA, Dhar R. (2010) Making Products Feel Special: When Metacognitive Difficulty Enhances Evaluation Journal of Marketing Research. 47: 1059-1069
Pocheptsova A, Amir O, Dhar R, et al. (2009) Deciding without resources: Resource depletion and choice in context Journal of Marketing Research. 46: 344-355
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