Nicole V. Montgomery, Ph.D.

Affiliations: 
2007 Ohio State University, Columbus, Columbus, OH 
Area:
Cognitive Psychology, Marketing Business Administration
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"Nicole Montgomery"
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H Rao Unnava grad student 2007 Ohio State
 (Temporal sequence effects: A memory framework.)
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Publications

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Montgomery NV, Cowen AP. (2019) How leader gender influences external audience response to organizational failures. Journal of Personality and Social Psychology
Cowen AP, Montgomery NV. (2019) To be or not to be sorry? How CEO gender impacts the effectiveness of organizational apologies. The Journal of Applied Psychology
Bhargave RP, Montgomery NV, Redden JP. (2018) Collective satiation: How coexperience accelerates a decline in hedonic judgments. Journal of Personality and Social Psychology. 114: 529-546
Montgomery NV, Rajagopal P. (2018) Motivated Reconstruction: The Effect of Brand Commitment on False Memories. Journal of Experimental Psychology. Applied
Montgomery NV, Raju S, Desai KK, et al. (2018) When Good Consumers Turn Bad: Psychological Contract Breach in Committed Brand Relationships Journal of Consumer Psychology. 28: 437-449
Bhargave R, Montgomery NV. (2013) The social context of temporal sequences: Why first impressions shape shared experiences Journal of Consumer Research. 40: 501-517
Rajagopal P, Montgomery NV. (2011) I imagine, I experience, I like: The false experience effect Journal of Consumer Research. 38: 578-594
Raju S, Unnava HR, Montgomery NV. (2009) The moderating effect of brand commitment on the evaluation of competitive brands Journal of Advertising. 38: 21-35
Montgomery NV, Unnava HR. (2009) Temporal sequence effects: A memory framework Journal of Consumer Research. 36: 83-92
Raju S, Unnava HR, Montgomery NV. (2009) The effect of brand commitment on the evaluation of nonpreferred brands: A disconfirmation process Journal of Consumer Research. 35: 851-863
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