Nicole V. Montgomery, Ph.D.
Affiliations: | 2007 | Ohio State University, Columbus, Columbus, OH |
Area:
Cognitive Psychology, Marketing Business AdministrationGoogle:
"Nicole Montgomery"Mean distance: (not calculated yet)
Parents
Sign in to add mentorH Rao Unnava | grad student | 2007 | Ohio State | |
(Temporal sequence effects: A memory framework.) |
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Publications
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Montgomery NV, Cowen AP. (2019) How leader gender influences external audience response to organizational failures. Journal of Personality and Social Psychology |
Cowen AP, Montgomery NV. (2019) To be or not to be sorry? How CEO gender impacts the effectiveness of organizational apologies. The Journal of Applied Psychology |
Bhargave RP, Montgomery NV, Redden JP. (2018) Collective satiation: How coexperience accelerates a decline in hedonic judgments. Journal of Personality and Social Psychology. 114: 529-546 |
Montgomery NV, Rajagopal P. (2018) Motivated Reconstruction: The Effect of Brand Commitment on False Memories. Journal of Experimental Psychology. Applied |
Montgomery NV, Raju S, Desai KK, et al. (2018) When Good Consumers Turn Bad: Psychological Contract Breach in Committed Brand Relationships Journal of Consumer Psychology. 28: 437-449 |
Bhargave R, Montgomery NV. (2013) The social context of temporal sequences: Why first impressions shape shared experiences Journal of Consumer Research. 40: 501-517 |
Rajagopal P, Montgomery NV. (2011) I imagine, I experience, I like: The false experience effect Journal of Consumer Research. 38: 578-594 |
Raju S, Unnava HR, Montgomery NV. (2009) The moderating effect of brand commitment on the evaluation of competitive brands Journal of Advertising. 38: 21-35 |
Montgomery NV, Unnava HR. (2009) Temporal sequence effects: A memory framework Journal of Consumer Research. 36: 83-92 |
Raju S, Unnava HR, Montgomery NV. (2009) The effect of brand commitment on the evaluation of nonpreferred brands: A disconfirmation process Journal of Consumer Research. 35: 851-863 |