William Boulding
Affiliations: | Business Administration | Duke University, Durham, NC |
Area:
Marketing Business Administration, Management Business Administration, Experimental PsychologyGoogle:
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Publications
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Deng Y, Staelin R, Wang W, et al. (2018) Consumer sophistication, word-of-mouth and “False” promotions Journal of Economic Behavior & Organization. 152: 98-123 |
Belloni A, Lovett MJ, Boulding W, et al. (2012) Optimal admission and scholarship decisions: Choosing customized marketing offers to attract a desirable mix of customers Marketing Science. 31: 621-636 |
Boulding W, Christen M. (2009) Pioneering Plus a Broad Product Line Strategy: Higher Profits or Deeper Losses? Management Science. 55: 958-967 |
Christen M, Boulding W, Staelin R. (2009) Optimal Market Intelligence Strategy When Management Attention Is Scarce Management Science. 55: 526-538 |
Li N, Boulding W, Staelin R. (2009) General alliance experience, uncertainty, and marketing alliance governance mode choice Journal of the Academy of Marketing Science. 38: 141-158 |
Boulding W, Christen M. (2008) Disentangling Pioneering Cost Advantages and Disadvantages Marketing Science. 27: 699-716 |
Bronnenberg BJ, Mela CF, Boulding W. (2006) The Periodicity of Pricing Journal of Marketing Research. 43: 477-493 |
Biyalogorsky E, Boulding W, Staelin R. (2006) Stuck in the Past: Why Managers Persist with New Product Failures Journal of Marketing. 70: 108-121 |
Boulding W, Staelin R, Ehret M, et al. (2005) A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go Journal of Marketing. 69: 155-166 |
Boulding W, Christen M. (2003) Sustainable Pioneering Advantage? Profit Implications of Market Entry Order Marketing Science. 22: 371-392 |