Brian Mennecke

Affiliations: 
Logistics, Operations, and Management Information Systems Iowa State University, Ames, IA, United States 
Area:
Information Technology, Social Psychology, Web Studies
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Publications

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Luse A, Mennecke B. (2014) IT can matter: co-evolution fostering IT competitive advantage Management Research Review. 37: 574-588
Harrison A, Mennecke B, Peters A. (2014) Marketing avatars revisited: A commentary on facial recognition and embodied representations in consumer profiling Business Horizons. 57: 21-26
Luse A, Mennecke B, Triplett J. (2013) The changing nature of user attitudes toward virtual world technology: A longitudinal study Computers in Human Behavior. 29: 1122-1132
Mennecke B, Terando WD, Janvrin DJ, et al. (2007) It's Just a Game, or is It? Real Money, Real Income, and Real Taxes in Virtual Worlds Communications of the Ais. 20: 134-141
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