Nicholas H. Lurie

Affiliations: 
Georgia Institute of Technology, Atlanta, GA 
Area:
Marketing Business Administration, Behavioral Psychology, Experimental Psychology, Mass Communications
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Publications

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Peng C, Lurie NH, Slaughter SA. (2019) Using Technology to Persuade: Visual Representation Technologies and Consensus Seeking in Virtual Teams Information Systems Research. 30: 948-962
Wen N, Lurie NH. (2019) More Than Aesthetic: Visual Boundaries and Perceived Variety Journal of Retailing. 95: 86-98
Wen N, Lurie NH. (2018) The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names Journal of Retailing. 94: 393-407
Hofacker CF, de Ruyter K, Lurie NH, et al. (2016) Gamification and Mobile Marketing Effectiveness Journal of Interactive Marketing. 34: 25-36
Lurie NH, Wen N. (2014) Simple Decision Aids and Consumer Decision Making Journal of Retailing. 90: 511-523
Aksoy L, Cooil B, Lurie NH. (2011) Decision Quality Measures in Recommendation Agents Research Journal of Interactive Marketing. 25: 110-122
Huang P, Lurie NH, Mitra S. (2009) Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods: Journal of Marketing. 73: 55-69
Lurie NH, Swaminathan JM. (2009) Is timely information always better? The effect of feedback frequency on decision making Organizational Behavior and Human Decision Processes. 108: 315-329
Weiss AM, Lurie NH, MacInnis DJ. (2008) Listening to strangers: Whose responses are valuable, how valuable are they and why? Journal of Marketing Research. 45: 425-436
Arora N, Dreze X, Ghose A, et al. (2008) Putting one-to-one marketing to work: Personalization, customization, and choice Marketing Letters. 19: 305-321
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