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Luke Kachersky, Ph.D.

Affiliations: 
2008 Business City University of New York, New York, NY, United States 
Area:
Marketing Business Administration
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Sankar Sen grad student 2008 CUNY
 (Buyer beware of your shadow: The role of motivation in preferences for name letter brands.)

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Carroll R, Kachersky L. (2019) Service fundraising and the role of perceived donation efficacy in individual charitable giving Journal of Business Research. 99: 254-263
Carnevale M, Yucel-Aybat O, Kachersky L. (2018) Meaningful stories and attitudes toward the brand: The moderating role of consumers' implicit mindsets Journal of Consumer Behaviour. 17
Kachersky L, Carnevale M. (2015) Effects of pronoun brand name perspective and positioning on brand attitude Journal of Product & Brand Management. 24: 157-164
Kachersky L, Sen S, Kim HM, et al. (2014) Buyer beware of your shadow: how price moderates the effect of incidental similarity on buyer behavior Journal of Applied Social Psychology. 44: 643-649
Kachersky L, Lerman D. (2013) Bridging marketing's intentions and consumer perceptions Journal of Consumer Marketing. 30: 544-552
Kachersky L, Palermo N. (2013) How Personal Pronouns Influence Brand Name Preference Journal of Brand Management. 20: 558-570
Kabadayi S, Kachersky L. (2012) The role of wireless service provider (WSP) trust on consumer acceptance of SMS advertising International Journal of Internet Marketing and Advertising. 7: 31-50
Kachersky L. (2011) Reduce Content or Raise Price? The Impact of Persuasion Knowledge and Unit Price Increase Tactics on Retailer and Product Brand Attitudes Journal of Retailing. 87: 479-488
Kachersky L. (2011) Do moniker maladies afflict name letter brands? A dual process theory of name letter branding and avoidance effects Journal of Experimental Social Psychology. 47: 642-646
Kachersky L, Kim H(. (2010) When consumers cope with price-persuasion knowledge: The role of topic knowledge Journal of Marketing Management. 27: 28-40
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