Diogo F. Hildebrand, Ph.D.

Affiliations: 
2013 Business City University of New York, New York, NY, United States 
Area:
Marketing Business Administration
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"Diogo Hildebrand"
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Sankar Sen grad student 2013 CUNY
 (To imagine is to feel: The role of imagination in donation behavior.)
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Publications

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Rubin D, Martins C, Ilyuk V, et al. (2020) Online shopping cart abandonment: a consumer mindset perspective Journal of Consumer Marketing. 37: 487-499
Wongkitrungrueng A, Hildebrand D, Sen S, et al. (2020) Is Salesperson Attractiveness a Boon or a Bane? The Moderating Role of Perceived Labor Cost‐To‐Price Ratio in Retail Bargaining Journal of Consumer Psychology. 30: 447-465
Carvalho SW, Hildebrand D, Sen S. (2019) Dressed to Impress: The Effect of Victim Attire on Helping Behavior Journal of the Association For Consumer Research. 4: 376-386
Hildebrand D, Harding RD, Hadi R. (2019) Culturally Contingent Cravings: How Holistic Thinking Influences Consumer Responses to Food Appeals Journal of Consumer Psychology. 29: 39-59
Hildebrand D, DeMotta Y, Sen S, et al. (2017) Consumer Responses to Corporate Social Responsibility (CSR) Contribution Type Journal of Consumer Research. 44: 738-758
Veloso AR, Hildebrand D, Sresnewsky KBGB. (2017) Online advertising disclaimers in unregulated markets: use of disclaimers by multinational and local companies in the Brazilian toy industry International Journal of Advertising. 36: 893-909
Hildebrand D, DeMotta Y, Sen S, et al. (2013) In-Group and Out-Group Influences on the Consumption Behavior of Minority Groups: The Case of Gay Men Journal of Public Policy & Marketing. 32: 70-78
Bhattacharya C, Hildebrand D, Sen S. (2011) Corporate Social Responsibility: A Corporate Marketing Perspective European Journal of Marketing. 45: 1353-1364
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