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Na Wen, Ph.D.

Affiliations: 
2010 Georgia Institute of Technology, Atlanta, GA 
Area:
Marketing Business Administration, Behavioral Psychology, Experimental Psychology, Mass Communications
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"Na Wen"
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Nicholas H. Lurie grad student 2010 Georgia Tech
 (Essays on consumer decision -making in interactive and information rich environments.)

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Publications

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Wen N, Lurie NH. (2019) More Than Aesthetic: Visual Boundaries and Perceived Variety Journal of Retailing. 95: 86-98
Wen N, Lurie NH. (2018) The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names Journal of Retailing. 94: 393-407
Lurie NH, Wen N. (2014) Simple Decision Aids and Consumer Decision Making Journal of Retailing. 90: 511-523
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