Na Wen, Ph.D.
Affiliations: | 2010 | Georgia Institute of Technology, Atlanta, GA |
Area:
Marketing Business Administration, Behavioral Psychology, Experimental Psychology, Mass CommunicationsGoogle:
"Na Wen"Mean distance: (not calculated yet)
Parents
Sign in to add mentorNicholas H. Lurie | grad student | 2010 | Georgia Tech | |
(Essays on consumer decision -making in interactive and information rich environments.) |
BETA: Related publications
See more...
Publications
You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect. |
Wen N, Lurie NH. (2019) More Than Aesthetic: Visual Boundaries and Perceived Variety Journal of Retailing. 95: 86-98 |
Wen N, Lurie NH. (2018) The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names Journal of Retailing. 94: 393-407 |
Lurie NH, Wen N. (2014) Simple Decision Aids and Consumer Decision Making Journal of Retailing. 90: 511-523 |