Mahesh Gopinath
Affiliations: | Old Dominion University, Norfolk, VA, United States |
Area:
Marketing Business Administration, Social PsychologyGoogle:
"Mahesh Gopinath"Mean distance: (not calculated yet)
BETA: Related publications
See more...
Publications
You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect. |
Karande K, Gopinath M. (2019) Protecting brands from product failure using extended warranties Journal of Product & Brand Management. 28: 787-799 |
Gopinath M, Glassman M, Nyer P. (2013) How Culture of Targeting Impacts the Evaluation of Products with Multilingual Packaging Psychology & Marketing. 30: 490-500 |
Gopinath M, Nyer PU. (2009) The effect of public commitment on resistance to persuasion: The influence of attitude certainty, issue importance, susceptibility to normative influence, preference for consistency and source proximity International Journal of Research in Marketing. 26: 60-68 |
Gopinath M, Glassman M. (2008) The Effect of Multiple Language Product Descriptions on Product Evaluations Psychology & Marketing. 25: 233-261 |
Singhapakdi A, Gopinath M, Marta JK, et al. (2008) Antecedents and consequences of perceived importance of ethics in marketing situations: A study of Thai businesspeople Journal of Business Ethics. 81: 887-904 |
Dholakia UM, Bagozzi RP, Gopinath M. (2007) How formulating implementation plans and remembering past actions facilitate the enactment of effortful decisions Journal of Behavioral Decision Making. 20: 343-364 |
Dholakia UM, Gopinath M, Bagozzi RP, et al. (2006) The Role of Regulatory Focus in the Experience and Self-Control of Desire for Temptations Journal of Consumer Psychology. 16: 163-175 |
Dholakia UM, Gopinath M, Bagozzi RP. (2005) The role of desires in sequential impulsive choices Organizational Behavior and Human Decision Processes. 98: 179-194 |
Nyer PU, Gopinath M. (2005) Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment Psychology & Marketing. 22: 937-953 |