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Mahesh Gopinath

Affiliations: 
Old Dominion University, Norfolk, VA, United States 
Area:
Marketing Business Administration, Social Psychology
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"Mahesh Gopinath"
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Rebecca F. Hochradel grad student 2007 Old Dominion University

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Karande K, Gopinath M. (2019) Protecting brands from product failure using extended warranties Journal of Product & Brand Management. 28: 787-799
Gopinath M, Glassman M, Nyer P. (2013) How Culture of Targeting Impacts the Evaluation of Products with Multilingual Packaging Psychology & Marketing. 30: 490-500
Gopinath M, Nyer PU. (2009) The effect of public commitment on resistance to persuasion: The influence of attitude certainty, issue importance, susceptibility to normative influence, preference for consistency and source proximity International Journal of Research in Marketing. 26: 60-68
Gopinath M, Glassman M. (2008) The Effect of Multiple Language Product Descriptions on Product Evaluations Psychology & Marketing. 25: 233-261
Singhapakdi A, Gopinath M, Marta JK, et al. (2008) Antecedents and consequences of perceived importance of ethics in marketing situations: A study of Thai businesspeople Journal of Business Ethics. 81: 887-904
Dholakia UM, Bagozzi RP, Gopinath M. (2007) How formulating implementation plans and remembering past actions facilitate the enactment of effortful decisions Journal of Behavioral Decision Making. 20: 343-364
Dholakia UM, Gopinath M, Bagozzi RP, et al. (2006) The Role of Regulatory Focus in the Experience and Self-Control of Desire for Temptations Journal of Consumer Psychology. 16: 163-175
Dholakia UM, Gopinath M, Bagozzi RP. (2005) The role of desires in sequential impulsive choices Organizational Behavior and Human Decision Processes. 98: 179-194
Nyer PU, Gopinath M. (2005) Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment Psychology & Marketing. 22: 937-953
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