Mary A. Eastlick

Affiliations: 
Family & Consumer Sciences University of Arizona, Tucson, AZ 
Area:
Marketing Business Administration, Cognitive Psychology
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Publications

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Tang C, Mehl MR, Eastlick MA, et al. (2016) A longitudinal exploration of the relations between electronic word-of-mouth indicators and firms’ profitability: Findings from the banking industry International Journal of Information Management. 36: 1124-1132
Eastlick MA, Ratto C, Lotz SL, et al. (2012) Exploring antecedents of attitude toward co-producing a retail checkout service utilizing a self-service technology The International Review of Retail, Distribution and Consumer Research. 22: 337-364
Eastlick MA, Lotz S. (2011) Cognitive and institutional predictors of initial trust toward an online retailer International Journal of Retail & Distribution Management. 39: 234-255
Lotz SL, Eastlick MA, Mishra A, et al. (2010) Understanding patrons' participation in activities at entertainment malls International Journal of Retail & Distribution Management. 38: 402-422
Padilla C, Eastlick MA. (2009) Exploring urban retailing and CBD revitalization strategies International Journal of Retail & Distribution Management. 37: 7-23
Eastlick MA, Lotz SL, Warrington P. (2006) Understanding online B-to-C relationships: An integrated model of privacy concerns, trust, and commitment Journal of Business Research. 59: 877-886
Shim S, Eastlick MA, Lotz SL. (2004) Search-Purchase (S-P) Strategies of Multi-Channel Consumers: A Segmentation Scheme Journal of Marketing Channels. 11: 33-54
Shim S, Eastlick MA, Lotz SL, et al. (2001) An online prepurchase intentions model Journal of Retailing. 77: 397-416
Eastlick MA, Lotz SL. (2000) Objective and multidimensional acculturation measures: implications for retailing to Hispanic consumers Journal of Retailing and Consumer Services. 7: 149-160
Shim S, Eastlick MA, Lotz S. (2000) Examination of US Hispanic-owned, small retail and service businesses: an organizational life cycle approach Journal of Retailing and Consumer Services. 7: 19-32
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