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Somjit Barat, Ph.D.

Affiliations: 
2007 University of North Texas, Denton, TX, United States 
Area:
Marketing Business Administration
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Audhesh Paswan grad student 2007 University of North Texas
 (An empirical investigation of how perceived devaluation and income effects influence consumers' intended utilization of savings from coupon redemption.)

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Publications

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Barat S. (2018) The Marketization of Bollywood Quarterly Review of Film and Video. 35: 105-118
Barat S. (2016) Importance of Customer Satisfaction in a Community Bank International Journal of Innovation in the Digital Economy. 7: 56-73
Barat S. (2014) Religion in Consumer Society: Brands, Consumers and Markets Journal of Consumer Marketing. 31
Barat S, Amos C, Paswan A, et al. (2013) An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions Journal of Retailing and Consumer Services. 20: 240-247
Ganesh G, Sun Q, Barat S. (2010) Improving the Marketing Math Skills of Marketing Undergraduate Students Through a Unique Undergraduate Marketing Math Course Marketing Education Review. 20: 47-64
Barat S. (2010) Market Segmentation Success – Making it Happen! Journal of Consumer Marketing. 27: 86-87
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