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Tanawat Hirunyawipada, Ph.D.

Affiliations: 
2007 University of North Texas, Denton, TX, United States 
Area:
Marketing Business Administration, Management Business Administration
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Audhesh Paswan grad student 2007 University of North Texas
 (How componential factors and constraint enhance creativity in the development of new product ideas.)

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Publications

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Hirunyawipada T, Pan Y. (2020) When will going green enhance firm performance The Journal of Marketing Theory and Practice. 1-16
Hirunyawipada T, Xiong G. (2018) Corporate environmental commitment and financial performance: Moderating effects of marketing and operations capabilities Journal of Business Research. 86: 22-31
Durmusoglu SS, Hirunyawipada T, McNally RC. (2017) New Product Development Process Implementation in a Business-To-Business Firm: The Driving and Moderating Factors for Improved Program Performance and Time-To-Market Journal of Business-to-Business Marketing. 24: 35-56
Paswan AK, Hirunyawipada T, Iyer P. (2017) Opportunism, governance structure and relational norms: An interactive perspective Journal of Business Research. 77: 131-139
Hirunyawipada T, Paswan AK, Blankson C. (2015) Toward the Development of New Product Ideas: Asymmetric Effects of Team Cohesion on New Product Ideation Journal of Business & Industrial Marketing. 30: 855-866
Hirunyawipada T, Paswan AK. (2013) Effects of team cognition and constraint on new product ideation Journal of Business Research. 66: 2332-2337
Hirunyawipada T, Beyerlein M, Blankson C. (2010) Cross-Functional Integration as a Knowledge Transformation Mechanism: Implications for New Product Development Industrial Marketing Management. 39: 650-660
Troy LC, Hirunyawipada T, Paswan AK. (2008) Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings Journal of Marketing. 72: 132-146
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