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Haeran Jae, Ph.D.

Affiliations: 
2006 University of Kentucky, Lexington, KY 
Area:
Marketing Business Administration
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Terry Childers grad student 2006 University of Kentucky
 (An investigation of low-literacy consumers' processing of written advertisements.)

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Publications

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Candi M, Jae H, Makarem S, et al. (2017) Consumer responses to functional, aesthetic and symbolic product design in online reviews Journal of Business Research. 81: 31-39
Makarem SC, Jae H. (2016) Consumer Boycott Behavior: An Exploratory Analysis of Twitter Feeds Journal of Consumer Affairs. 50: 193-223
Jae H, Viswanathan M. (2012) Effects of pictorial product-warnings on low-literate consumers Journal of Business Research. 65: 1674-1682
Adkins NR, Jae H. (2010) Marketplace Vulnerability of Limited English Proficient Consumers: Opportunities to Increase Knowledge in Macromarketing Journal of Macromarketing. 30: 93-104
Jae H, Delvecchio DS, Cowles D. (2008) Picture–Text Incongruency in Print Advertisements among Low‐ and High‐Literacy Consumers Journal of Consumer Affairs. 42: 439-451
Jae H, Delvecchio D. (2004) Decision Making by Low-Literacy Consumers in the Presence of Point-of-Purchase Information Journal of Consumer Affairs. 38: 342-354
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