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Magdoleen T. Ierlan, Ph.D.

Affiliations: 
2011 Business Administration State University of New York at Binghamton, Vestal, NY, United States 
Area:
Marketing Business Administration
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Kalpesh K. Desai grad student 2011 SUNY Binghamton
 (Influence of atypical choices by dissociative and aspirational reference groups on preferences of consumers varying on social comparison proneness.)

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