Robin L. Soster, Ph.D.

Affiliations: 
2011 Business Administration University of South Carolina, Columbia, SC 
Area:
Marketing Business Administration
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Ashwani Monga grad student 2011 University of South Carolina
 (Costs of time versus money: A mental accounting view of satisfaction.)
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Publications

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Soster RL, Gershoff AD, Bearden WO. (2014) The Bottom Dollar Effect: The Influence of Spending to Zero on Pain of Payment and Satisfaction Journal of Consumer Research. 41: 656-677
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