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Jing Wang

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2008 Yale University, New Haven, CT 
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Nathan Novemsky grad student 2008 Yale
 (Lay theories and consumer decision -making.)

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Wang J, Novemsky N, Dhar R, et al. (2010) Trade-offs and depletion in choice Journal of Marketing Research. 47: 910-919
Frederick S, Novemsky N, Wang J, et al. (2009) Opportunity Cost Neglect Journal of Consumer Research. 36: 553-561
Wang J, Novemsky N, Dhar R. (2009) Anticipating Adaptation to Products Journal of Consumer Research. 36: 149-159
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