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A. Dwayne Ball, Ph.D.

Affiliations: 
Business Administration The University of Nebraska - Lincoln, Lincoln, NE 
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Parents

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Robert C. MacCallum grad student 1982 Ohio State

Children

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Preeti Sharma grad student 2000 University of Nebraska - Lincoln
Lynn A. Samsel grad student 2001 University of Nebraska - Lincoln
Matthew P. Bunker grad student 2003 University of Nebraska - Lincoln
Anyuan ( Shen grad student 2007 University of Nebraska - Lincoln
Julia R. Pennington grad student 2009 University of Nebraska - Lincoln

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Publications

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Matthes JM, Ball AD. (2019) Discriminant validity assessment in marketing research International Journal of Market Research. 61: 210-222
Pennington JR, Ball AD. (2011) The Dark Side of Chocolate Journal of Macromarketing. 31: 412-413
Ball AD, Pennington JR. (2011) Book Review: Sex Trafficking: Inside the Business of Modern Slavery: Journal of Macromarketing. 31: 410-411
Shen A, Ball AD. (2011) Preference stability belief as a determinant of response to personalized recommendations Journal of Consumer Behaviour. 10: 71-79
Shen A, Ball AD. (2009) Customer perceptions and sustained usage of recommender systems International Journal of Electronic Business. 7: 642-663
Pennington JR, Ball AD, Hampton RD, et al. (2009) The cross-national market in human beings Journal of Macromarketing. 29: 119-134
Shen A, Ball AD. (2009) Is personalization of services always a good thing? Exploring the role of technology-mediated personalization (TMP) in service relationships Journal of Services Marketing. 23: 80-92
Pennington JR, Ball AD. (2009) Customer branding of commodity products: The customer-Developed brand Journal of Brand Management. 16: 455-467
Bunker M, Ball AD. (2009) Consequences of customer powerlessness: Secondary control Journal of Consumer Behaviour. 8: 268-283
Ball AD, Coelho PS, Vilares MJ. (2006) Service personalization and loyalty Journal of Services Marketing. 20: 391-403
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