Michèle Paulin
Affiliations: | Marketing | John Molson School of Business |
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Collaborators
Sign in to add collaborator| Kaspar Schattke | collaborator | 2013- | John Molson School of Business |
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Publications
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| Paulin M, Schattke K, J. Ferguson R. (2019) Framing of Opposing Corporate and Activist NGO Website Communications: Impacts on Perceptions of Tripartite Sustainability Values and Joining Online Networks Universal Journal of Management. 7: 1-10 |
| Fewster B, Brais H, Gregory S, et al. (2019) Working Together in Montréal to Improve Veterans’ Well-Being: A Canadian Perspective: Journal of Humanistic Psychology. 2216781984824 |
| Schattke K, Ferguson R, Paulin M. (2018) Motivations to support charity-linked events after exposure to Facebook appeals: Emotional cause identification and distinct self-determined regulations. Motivation Science. 4: 315-332 |
| Ferguson R, Schattke K, Paulin M. (2016) The social context for value co-creations in an entrepreneurial network International Journal of Entrepreneurial Behavior & Research. 22: 199-214 |
| Salman A, Ferguson RJ, Paulin M, et al. (2016) Gaining Millennial women’s support for a fashion show: Influence of fashion experiences, gender identity and cause-related Facebook appeals Journal of Global Fashion Marketing. 7: 132-146 |
| Kiani I, Laroche M, Paulin M. (2016) Development of market Mavenism traits: Antecedents and moderating effects of culture, gender, and personal beliefs Journal of Business Research. 69: 1120-1129 |
| Ferguson R, Gutberg J, Schattke K, et al. (2015) Self-determination theory, social media and charitable causes: An in-depth analysis of autonomous motivation European Journal of Social Psychology. 45: 298-307 |
| Jost N, Ferguson R, Paulin M, et al. (2014) Millennials’ Social Behaviors within a Social Media Context – Gender Differences Count Academy of Management Proceedings. 2014: 14239 |
| Paulin M, J. Ferguson R, Jost N, et al. (2014) Motivating millennials to engage in charitable causes through social media Journal of Service Management. 25: 334-348 |
| Paulin M, Ferguson RJ, Schattke K, et al. (2014) Millennials, Social Media, Prosocial Emotions, and Charitable Causes: The Paradox of Gender Differences Journal of Nonprofit & Public Sector Marketing. 26: 335-353 |