Wen Gong, Ph.D.
Affiliations: | 2001 | The George Washington University, Washington, DC, United States |
Area:
Marketing Business Administration, Mass CommunicationsGoogle:
"Wen Gong"Parents
Sign in to add mentor| Lynda M. Maddox | grad student | 2001 | The George Washington University | |
| (Measuring Web advertising effectiveness in China: An empirical investigation.) | ||||
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Publications
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| Stump RL, Gong W. (2017) Social networking sites: an exploration of the effect of national cultural dimensions on country adoption rates and usage patterns International Journal of Electronic Business. 13: 117-142 |
| Gong W, Stump RL. (2016) Cultural values reflected in the adoption of social networking sites International Journal of Technology Marketing. 11: 360 |
| Gong W, Stump RL, Li ZG. (2014) Global use and access of social networking web sites: a national culture perspective Journal of Research in Interactive Marketing. 8: 183-188 |
| Gong W, Stump RL, Maddox LM. (2013) Factors influencing consumers' online shopping in China Journal of Asia Business Studies. 7: 214-230 |
| Stump RL, Gong W, Chelariu C. (2010) National culture and national adoption and use of mobile telephony International Journal of Electronic Business. 8: 433-455 |
| Gong W, Li ZG, Stump RL. (2007) Global internet use and access: cultural considerations Asia Pacific Journal of Marketing and Logistics. 19: 57-74 |