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Debbie MacInnis

Affiliations: 
Department of Marketing University of Southern California, Los Angeles, CA, United States 
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Parents

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Glen H. Elder grad student (SocTree)

Children

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Martin Reimann grad student USC
Zhong Wan grad student 2012 USC

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Publications

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Reimann M, MacInnis DJ, Folkes VS, et al. (2018) Insights into the Experience of Brand Betrayal: From What People Say and What the Brain Reveals Journal of the Association For Consumer Research. 3: 240-254
Reimann M, MacInnis D, Bechara A. (2016) Can Smaller Meals Make You Happy? Behavioral, Neurophysiological, and Psychological Insights into Motivating Smaller Portion Choice Journal of the Association For Consumer Research. 1: 71-91
Reimann M, Bechara A, MacInnis D. (2015) Leveraging the happy meal effect: Substituting food with modest nonfood incentives decreases portion size choice. Journal of Experimental Psychology. Applied. 21: 276-86
Reimann M, Nenkov GY, MacInnis D, et al. (2014) The role of hope in financial risk seeking. Journal of Experimental Psychology. Applied. 20: 349-64
Johnson J, Tellis GJ, Macinnis DJ. (2005) Losers, winners, and biased trades Journal of Consumer Research. 32: 324-329
MacInnis DJ, de Mello G, Patrick VM. (2004) Consumer hopefulness: construct, relevance to internet marketing, antecedents and consequences International Journal of Internet Marketing and Advertising. 1: 174-195
Elder GH, MacInnis DJ. (1983) Achievement imagery in women's lives from adolescence to adulthood Journal of Personality and Social Psychology. 45: 394-404
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