Yongjun Sung - Publications

Affiliations: 
University of Texas at Austin, Austin, Texas, U.S.A. 

38 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Kim T, Sung Y, Moon JH. Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence Telematics and Informatics. 51: 101406. DOI: 10.1016/J.Tele.2020.101406  0.374
2019 Lee E, Choi TR, Lee T(, Sung Y. Using Instagram While “In a Relationship” Journal of Individual Differences. 40: 111-117. DOI: 10.1027/1614-0001/a000282  0.382
2018 Lee E, Ji-Hye L, Ha CM, Sung Y, Marina CS. The Effect of Innovativeness and Self-Regulatory Focus on the Use of Internet of Things The Korean Journal of Consumer and Advertising Psychology. 19: 67-91. DOI: 10.21074/Kjlcap.2018.19.1.67  0.304
2017 Choi TR, Sung Y, Lee J, Choi SM. Get behind my selfies: The Big Five traits and social networking behaviors through selfies Personality and Individual Differences. 109: 98-101. DOI: 10.1016/J.PAID.2016.12.057  0.35
2016 Lee JA, Sung Y. Hide-and-Seek: Narcissism and "Selfie"-Related Behavior. Cyberpsychology, Behavior and Social Networking. PMID 27028460 DOI: 10.1089/cyber.2015.0486  0.355
2016 Kim Y, Kang M, Choi SM, Sung Y. To click or not to click? Investigating antecedents of advertisement clicking on Facebook Social Behavior and Personality. 44: 657-668. DOI: 10.2224/sbp.2016.44.4.657  0.311
2016 Kim DH, Sung Y, Drumwright M. ‘Where I come from’ determines, ‘how I construe my future’: the fit effect of culture, temporal distance, and construal level International Journal of Advertising. 37: 270-288. DOI: 10.1080/02650487.2016.1238661  0.343
2016 Sung Y, Lee JA, Kim E, Choi SM. Why we post selfies: Understanding motivations for posting pictures of oneself Personality and Individual Differences. 97: 260-265. DOI: 10.1016/J.Paid.2016.03.032  0.36
2016 Kim E, Lee JA, Sung Y, Choi SM. Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior Computers in Human Behavior. 62: 116-123. DOI: 10.1016/J.Chb.2016.03.078  0.324
2016 Kim DH, Sung YH, Lee SY, Choi D, Sung Y. Are you on Timeline or News Feed? the roles of Facebook pages and construal level in increasing ad effectiveness Computers in Human Behavior. 57: 312-320. DOI: 10.1016/j.chb.2015.12.031  0.349
2016 Lin JS, Sung Y, Chen KJ. Social television: Examining the antecedents and consequences of connected TV viewing Computers in Human Behavior. 58: 171-178. DOI: 10.1016/j.chb.2015.12.025  0.316
2015 Ahn H, Sung Y, Drumwright ME. Consumer emotional intelligence and its effects on responses to transgressions Marketing Letters. DOI: 10.1007/s11002-014-9342-x  0.356
2014 Sook Kwon E, Kim E, Sung Y, Yun Yoo C. Brand followers International Journal of Advertising. 33: 657-680. DOI: 10.2501/Ija-33-4-657-680  0.397
2014 Kim E, Sung Y, Kang H. Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth Computers in Human Behavior. 37: 18-25. DOI: 10.1016/J.Chb.2014.04.020  0.323
2013 Kim E, Lin J, Sung Y. To App or Not to App: Engaging Consumers via Branded Mobile Apps Journal of Interactive Advertising. 13: 53-65. DOI: 10.1080/15252019.2013.782780  0.329
2013 Moon JH, Kim E, Choi SM, Sung Y. Keep the Social in Social Media: The Role of Social Interaction in Avatar-Based Virtual Shopping Journal of Interactive Advertising. 13: 14-26. DOI: 10.1080/15252019.2013.768051  0.345
2013 Lin J, Sung Y. Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer-Brand Relationships Psychology & Marketing. 31: 54-69. DOI: 10.1002/MAR.20675  0.358
2013 Kim DH, Sung Y. Gucci versus old navy: Interplay of brand personality and regulatory focus in advertising persuasion Psychology and Marketing. 30: 1076-1087. DOI: 10.1002/mar.20668  0.375
2012 Kwon O, Sung Y. Shifting Selves and Product Reviews: How the Effects of Product Reviews Vary Depending on the Self-Views and Self-Regulatory Goals of Consumers International Journal of Electronic Commerce. 17: 59-82. DOI: 10.2753/JEC1086-4415170103  0.348
2012 Sung Y, Choi SM, Tinkham SF. Brand-Situation Congruity: The Roles of Self-Construal and Brand Commitment Psychology and Marketing. 29: 941-955. DOI: 10.1002/mar.20576  0.67
2011 Sung Y, Moon JH, Kang M, Lin J. Actual Self vs. Avatar Self: The Effect of Online Social Situation on Self-Expression Journal For Virtual Worlds Research. 4. DOI: 10.4101/JVWR.V4I1.1927  0.366
2011 Sung Y, Choi SM, Lin J. The interplay of culture and situational cues in consumers' brand evaluation International Journal of Consumer Studies. 36: 696-701. DOI: 10.1111/J.1470-6431.2011.01047.X  0.392
2011 Lee T(, Sung Y, de Gregorio F. Cross‐cultural challenges in product placement Marketing Intelligence & Planning. 29: 366-384. DOI: 10.1108/02634501111138545  0.328
2011 Kwon ES, Sung Y. Follow Me! Global Marketers’ Twitter Use Journal of Interactive Advertising. 12: 4-16. DOI: 10.1080/15252019.2011.10722187  0.365
2011 Choi SM, Kim Y, Sung Y, Sohn D. BRIDGING OR BONDING? Information, Communication & Society. 14: 107-129. DOI: 10.1080/13691181003792624  0.327
2010 de Gregorio F, Sung Y. Understanding Attitudes Toward and Behaviors in Response to Product Placement Journal of Advertising. 39: 83-96. DOI: 10.2753/JOA0091-3367390106  0.356
2010 Zhang J, Sung Y, Lee W. To Play or Not to Play: An Exploratory Content Analysis of Branded Entertainment in Facebook American Journal of Business. 25: 53-64. DOI: 10.1108/19355181201000005  0.381
2010 Kyung H, Kwon O, Sung Y. The Effects of Spokes-Characters' Personalities of Food Products on Source Credibility Journal of Food Products Marketing. 17: 65-78. DOI: 10.1080/10454446.2011.532402  0.325
2010 Sung Y, Choi SM. “I won't leave you although you disappoint me”: The interplay between satisfaction, investment, and alternatives in determining consumer-brand relationship commitment Psychology & Marketing. 27: 1050-1073. DOI: 10.1002/MAR.20373  0.368
2010 Sung Y, Kim J. Effects of brand personality on brand trust and brand affect Psychology and Marketing. 27: 639-661. DOI: 10.1002/MAR.20349  0.385
2009 Sung Y, de Gregorio F, Jung J. Non-student consumer attitudes towards product placement International Journal of Advertising. 28: 257-285. DOI: 10.2501/S0265048709200564  0.382
2009 Sung Y, Kim J, Jung J. The Predictive Roles of Brand Personality on Brand Trust and Brand Affect: A Study of Korean Consumers Journal of International Consumer Marketing. 22: 5-17. DOI: 10.1080/08961530902844907  0.378
2009 de Gregorio F, Sung Y. Giving a shout out to Seagram's gin: Extent of and attitudes towards brands in popular songs Journal of Brand Management. 17: 218-235. DOI: 10.1057/BM.2009.4  0.336
2009 Kim J, Sung Y. Dimensions of purchase-decision involvement: Affective and cognitive involvement in product and brand Journal of Brand Management. 16: 504-519. DOI: 10.1057/bm.2008.39  0.304
2007 Sung Y, Campbell WK. Brand commitment in consumer–brand relationships: An investment model approach Journal of Brand Management. 17: 97-113. DOI: 10.1057/PALGRAVE.BM.2550119  0.322
2006 Krugman DM, Morrison MA, Sung Y. Cigarette advertising in popular youth and adult magazines: A ten-year perspective Journal of Public Policy and Marketing. 25: 197-211. DOI: 10.1509/jppm.25.2.197  0.615
2005 Krugman DM, Quinn WH, Sung Y, Morrison M. Understanding the role of cigarette promotion and youth smoking in a changing marketing environment. Journal of Health Communication. 10: 261-78. PMID 16036733 DOI: 10.1080/10810730590934280  0.613
2005 Sung Y, Tinkham SF. Brand personality structures in the United States and Korea: Common and culture-specific factors Journal of Consumer Psychology. 15: 334-350. DOI: 10.1207/s15327663jcp1504_8  0.647
Show low-probability matches.