| Year |
Citation |
Score |
| 2016 |
Chaker NN, Schumann DW, Zablah AR, Flint DJ. Exploring The State of Salesperson Insecurity: How It Emerges and Why It Matters? The Journal of Marketing Theory and Practice. 24: 344-364. DOI: 10.1080/10696679.2016.1170530 |
0.371 |
|
| 2012 |
Nichols B, Schumann D. Consumer preferences for assimilative versus aspirational models in marketing communications: The role of product class, individual difference, and mood state Journal of Marketing Theory and Practice. 20: 359-375. DOI: 10.2753/MTP1069-6679200401 |
0.393 |
|
| 2009 |
Lee EJ, Schumann DW. Proposing and testing the contextual gender influence theory: An examination of gender influence types on trust of computer agents Journal of Consumer Psychology. 19: 440-450. DOI: 10.1016/j.jcps.2009.02.019 |
0.36 |
|
| 2006 |
Mentzer JT, Schumann DW. The theoretical and practical implications of marketing scholarship Journal of Marketing Theory and Practice. 14: 179-190. DOI: 10.2753/MTP1069-6679140301 |
0.317 |
|
| 2006 |
Wyer RS, Shavitt S, Aaker J, Childers T, Kardes FR, Peracchio LA, Adaval R, Fazio R, Keller PA, Pham M, Alba JW, Gorn GJ, Lee AY, Posavac S, Albarracin D, ... ... Schumann DW, et al. Research Dialogue Journal of Consumer Psychology. 16: 203-204. DOI: 10.1207/S15327663Jcp1603_1 |
0.626 |
|
| 2004 |
Neeley SM, Schumann DW. Using animated spokes-characters in advertising to young children : Does increasing attention to advertising necessarily lead to product preference? Journal of Advertising. 33: 7-23. DOI: 10.1080/00913367.2004.10639166 |
0.651 |
|
| 2002 |
Lee EJ, Lee J, Schumann DW. The influence of communication source and mode on consumer adoption of technological innovations Journal of Consumer Affairs. 36: 1-27. DOI: 10.1111/J.1745-6606.2002.Tb00418.X |
0.33 |
|
| 2001 |
Schumann DW, Artis A, Rivera R. The Future of Interactive Advertising Viewed Through an IMC Lens Journal of Interactive Advertising. 1: 43-55. DOI: 10.1080/15252019.2001.10722050 |
0.347 |
|
| 1994 |
Haugtvedt CP, Schumann DW, Schneier WL, Warren WL. Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength Journal of Consumer Research. 21: 176-189. DOI: 10.1086/209391 |
0.656 |
|
| 1994 |
Gardial SF, Clemons DS, Woodruff RB, Schumann DW, Burns MJ. Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation Experiences Journal of Consumer Research. 20: 548-560. DOI: 10.1086/209369 |
0.379 |
|
| 1993 |
Gardial SF, Schumann DW, Petkus E, Smith R. Processing and retrieval of inferences and descriptive advertising information: The effects of message elaboration Journal of Advertising. 22: 25-34. DOI: 10.1080/00913367.1993.10673394 |
0.322 |
|
| 1993 |
Petty RE, Schumann DW, Richman SA, Strathman AJ. Positive mood and persuasion: Different roles for affect under high- and low-elaboration conditions. Journal of Personality and Social Psychology. 64: 5-20. DOI: 10.1037/0022-3514.64.1.5 |
0.647 |
|
| 1992 |
Fine LM, Schumann DW. The Nature and Role of Salesperson Perceptions: The Interactive Effects of Salesperson/Customer Personalities Journal of Consumer Psychology. 1: 285-296. DOI: 10.1016/S1057-7408(08)80040-X |
0.324 |
|
| 1991 |
Schumann DW, Hathcote JM, West S. Corporate advertising in america: A review of published studies on use, measurement, and effectiveness Journal of Advertising. 20: 35-56. DOI: 10.1080/00913367.1991.10673346 |
0.332 |
|
| 1990 |
Schumann DW, Petty RE, Clemons DS. Predicting the Effectiveness of Different Strategies of Advertising Variation: A Test of the Repetition-Variation Hypotheses Journal of Consumer Research. 17: 192. DOI: 10.1086/208549 |
0.461 |
|
| 1983 |
Petty RE, Cacioppo JT, Schumann D. Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement Journal of Consumer Research. 10: 135. DOI: 10.1086/208954 |
0.479 |
|
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