Year |
Citation |
Score |
2021 |
Ketron S, Spears N. Sound-symbolic signaling of online retailer sizes: The moderating effect of shopping goals Journal of Retailing and Consumer Services. 58: 102245. DOI: 10.1016/J.Jretconser.2020.102245 |
0.322 |
|
2020 |
Naletelich K, Spears N. Analogical reasoning and regulatory focus: using the creative process to enhance consumer-brand outcomes within a co-creation context European Journal of Marketing. 54: 1355-1381. DOI: 10.1108/Ejm-05-2018-0354 |
0.384 |
|
2019 |
Rajamma RK, Paswan A, Spears N. User-generated content (UGC) misclassification and its effects Journal of Consumer Marketing. 37: 125-138. DOI: 10.1108/Jcm-08-2018-2819 |
0.413 |
|
2019 |
Naletelich K, Ketron S, Spears N. Driving down danger: Using regulatory focus and elaborative approach to reduce intentions to text & drive Journal of Business Research. 100: 61-72. DOI: 10.1016/J.Jbusres.2019.03.009 |
0.338 |
|
2018 |
Yazdanparast A, Spears N. The new me or the me I’m proud of? European Journal of Marketing. 52: 279-301. DOI: 10.1108/Ejm-09-2016-0532 |
0.31 |
|
2017 |
Ketron S, Spears N. Liar, liar, my size is higher: How retailer context influences labeled size believability and consumer responses to vanity sizing Journal of Retailing and Consumer Services. 34: 185-192. DOI: 10.1016/J.Jretconser.2016.10.010 |
0.322 |
|
2016 |
Spears N, Ketron S, Cowan K. The sweet taste of consistency in brand name sound & product/label shapes: Investigating appetitive responses in a dessert context and obstacles that suppress Journal of Brand Management. 23: 439-456. DOI: 10.1057/Bm.2016.17 |
0.346 |
|
2016 |
Ketron S, Spears N, Dai B. Overcoming information overload in retail environments: Imagination and sales promotion in a wine context Journal of Retailing and Consumer Services. 33: 23-32. DOI: 10.1016/J.Jretconser.2016.07.017 |
0.346 |
|
2016 |
Spears N, Ketron S, Ngamsiriudom W. Three peas in the pod of consumer imagination: Purchase task, involvement, and ad information Journal of Consumer Behaviour. 15: 527-537. DOI: 10.1002/Cb.1589 |
0.308 |
|
2016 |
Spears N, Amos C, Yazdanparast A. Seeking consistency between planning orientation and situational purchase mindset Journal of Consumer Behaviour. 15: 28-37. DOI: 10.1002/cb.1528 |
0.564 |
|
2015 |
Amos C, Spears N, Pentina I. Rhetorical Analysis of Resistance to Environmentalism As Enactment of Morality Play between Social and Ecological Well-Being Journal of Consumer Affairs. DOI: 10.1111/joca.12081 |
0.547 |
|
2014 |
Spears N, Yazdanparast A. Revealing obstacles to the consumer imagination Journal of Consumer Psychology. 24: 363-372. DOI: 10.1016/j.jcps.2014.01.003 |
0.366 |
|
2014 |
Spears N, Amos C. Twentieth century female ad images: Cultural interconnections, social learning, and the dialectical logic of advertising Journal of Business Research. 67: 441-448. DOI: 10.1016/j.jbusres.2013.03.030 |
0.53 |
|
2013 |
Holmes GR, Spears N, Blankson C. An Investigation of Match-Up Effects: Influential Sources of Fit and the Generative Role of Imagination Journal of Current Issues and Research in Advertising. 34: 151-165. DOI: 10.1080/10641734.2013.754720 |
0.596 |
|
2013 |
Spears N, Royne M, van Steenburg E. Are Celebrity-Heroes Effective Endorsers? Exploring the Link between Hero, Celebrity, and Advertising Response Journal of Promotion Management. 19: 17-37. DOI: 10.1080/10496491.2012.715126 |
0.382 |
|
2013 |
Yazdanparast A, Spears N. Can Consumers Forgo the Need to Touch Products? An Investigation of Nonhaptic Situational Factors in an Online Context Psychology and Marketing. 30: 46-61. DOI: 10.1002/mar.20588 |
0.384 |
|
2013 |
Van Steenburg E, Spears N, Fabrize RO. Point of purchase or point of frustration? Consumer frustration tendencies and response in a retail setting Journal of Consumer Behaviour. 12: 389-400. DOI: 10.1002/cb.1440 |
0.378 |
|
2012 |
Blankson C, Spears N, Hinson RE. West African Immigrants' Perceptions of Advertising in General and Impact on Buying Decisions Journal of International Consumer Marketing. 24: 168-185. DOI: 10.1080/08961530.2012.682038 |
0.371 |
|
2012 |
Yazdanparast A, Spears N. Need for touch and information processing strategies: An empirical examination Journal of Consumer Behaviour. 11: 415-421. DOI: 10.1002/cb.1393 |
0.319 |
|
2012 |
Spears N, Amos C. Revisiting Western time orientations Journal of Consumer Behaviour. 11: 189-197. DOI: 10.1002/cb.1369 |
0.563 |
|
2011 |
Sun Q, Spears N. Frustration Theory: toward an understanding of keyword search effectiveness and consumer responses Journal of Customer Behaviour. 10: 35-48. DOI: 10.1362/147539211X570500 |
0.306 |
|
2011 |
Van Steenburg E, Spears N. Understanding the relationship between brand loyalty, the prevailing economic environment and optimum stimulation level Journal of Brand Management. 18: 597-610. DOI: 10.1057/bm.2011.2 |
0.37 |
|
2010 |
Amos C, Spears N. Generating a visceral response: The effects of visceral cues in weight loss advertising Journal of Advertising. 39: 25-38. DOI: 10.2753/JOA0091-3367390302 |
0.536 |
|
2010 |
Spears N, Mowen JC, Chakraborty G. Planned versus unplanned timing changes in payment and product receipt: Implications for sales promotion and services management strategy Psychology and Marketing. 27: 229-251. DOI: 10.1002/Mar.20329 |
0.322 |
|
2007 |
Paswan AK, Spears N, Ganesh G. The effects of obtaining one's preferred service brand on consumer satisfaction and brand loyalty Journal of Services Marketing. 21: 75-87. DOI: 10.1108/08876040710737840 |
0.315 |
|
2007 |
Blankson C, Cheng JMS, Spears N. Determinants of banks selection in USA, Taiwan and Ghana Marketing Intelligence and Planning. 25: 469-489. DOI: 10.1108/02652320710832621 |
0.348 |
|
2006 |
Spears N. Just moseying around and happening upon it versus a master plan: Minimizing regret in impulse versus planned sales promotion purchases Psychology and Marketing. 23: 57-73. DOI: 10.1002/mar.20110 |
0.325 |
|
2003 |
Spears N. On the use of time expressions in promoting product benefits: The metaphoric and the literal Journal of Advertising. 32: 33-44. DOI: 10.1080/00913367.2003.10639131 |
0.306 |
|
2001 |
Spears N. Time pressure and information in sales promotion strategy: Conceptual framework and content analysis Journal of Advertising. 30: 65-76. DOI: 10.1080/00913367.2001.10673632 |
0.305 |
|
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