| Year |
Citation |
Score |
| 2023 |
Ling A, George N, Shiv B, Plassmann H. Altering experienced utility by incidental affect: The interplay of valence and arousal in incidental affect infusion processes. Emotion (Washington, D.C.). PMID 37104766 DOI: 10.1037/emo0001241 |
0.653 |
|
| 2023 |
Koban L, Lee S, Schelski DS, Simon MC, Lerman C, Weber B, Kable JW, Plassmann H. An fMRI-based brain marker of individual differences in delay discounting. The Journal of Neuroscience : the Official Journal of the Society For Neuroscience. PMID 36657973 DOI: 10.1523/JNEUROSCI.1343-22.2022 |
0.317 |
|
| 2021 |
Plassmann H, Schelski DS, Simon MC, Koban L. How we decide what to eat: Toward an interdisciplinary model of gut-brain interactions. Wiley Interdisciplinary Reviews. Cognitive Science. e1562. PMID 33977675 DOI: 10.1002/wcs.1562 |
0.397 |
|
| 2018 |
Schmidt L, Tusche A, Manoharan N, Hutcherson C, Hare T, Plassmann H. Neuroanatomy of the vmPFC and dlPFC predicts individual differences in cognitive regulation during dietary self-control across regulation strategies. The Journal of Neuroscience : the Official Journal of the Society For Neuroscience. PMID 29866743 DOI: 10.1523/Jneurosci.3402-17.2018 |
0.395 |
|
| 2018 |
Schmidt L, Skvortsova V, Chandon P, Weber B, Pessiglione M, Plassmann H. O35. Understanding the Motivational Side of Placebo Effects: Placebos Enhance Reward Sensitivity on the Neural and Behavioral Level Biological Psychiatry. 83: S122-S123. DOI: 10.1016/J.Biopsych.2018.02.322 |
0.308 |
|
| 2017 |
Schmidt L, Skvortsova V, Kullen C, Weber B, Plassmann H. How context alters value: The brain's valuation and affective regulation system link price cues to experienced taste pleasantness. Scientific Reports. 7: 8098. PMID 28808246 DOI: 10.1038/s41598-017-08080-0 |
0.418 |
|
| 2017 |
Plassmann H, Mormann M. An Interdisciplinary Lens on Consciousness: The Consciousness Continuum and How to (Not) Study It in the Brain and the Gut, A Commentary on Williams and Poehlman Journal of Consumer Research. 44: 258-265. DOI: 10.1093/Jcr/Ucx043 |
0.354 |
|
| 2016 |
Tymula A, Plassmann H. Context-dependency in valuation. Current Opinion in Neurobiology. 40: 59-65. PMID 27393870 DOI: 10.1016/j.conb.2016.06.015 |
0.521 |
|
| 2015 |
Plassmann H, Venkatraman V, Huettel S, Yoon C. Consumer neuroscience: Applications, challenges, and possible solutions Journal of Marketing Research. 52: 427-435. DOI: 10.1509/Jmr.14.0048 |
0.411 |
|
| 2015 |
Plassmann H, Weber B. Individual differences in marketing placebo effects: Evidence from brain imaging and behavioral experiments Journal of Marketing Research. 52: 493-510. DOI: 10.1509/Jmr.13.0613 |
0.375 |
|
| 2012 |
Hutcherson CA, Plassmann H, Gross JJ, Rangel A. Cognitive regulation during decision making shifts behavioral control between ventromedial and dorsolateral prefrontal value systems. The Journal of Neuroscience : the Official Journal of the Society For Neuroscience. 32: 13543-54. PMID 23015444 DOI: 10.1523/JNEUROSCI.6387-11.2012 |
0.613 |
|
| 2012 |
Yoon C, Gonzalez R, Bechara A, Berns GS, Dagher AA, Dubé L, Huettel SA, Kable JW, Liberzon I, Plassmann H, Smidts A, Spence C. Decision neuroscience and consumer decision making Marketing Letters. 23: 473-485. DOI: 10.1007/S11002-012-9188-Z |
0.525 |
|
| 2012 |
Hsu M, Karmarkar U, Kassam K, Meyvis T, Plassmann H, Rao A, Shiv B, Wadhwa M, Yoon C, Prelec D, Hedgcock W, Craig A, Milosavljevic M, Dimoka A, Mazar N. Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience Advances in Consumer Research. 40: 1102-1103. |
0.565 |
|
| 2011 |
Petit O, Basso F, Huguet P, Plassmann H, Oullier O. [Food behaviour and obesity: insights from decision neuroscience]. Mã©Decine Sciences : M/S. 27: 1000-8. PMID 22130028 DOI: 10.1051/medsci/201127111000 |
0.461 |
|
| 2011 |
Litt A, Plassmann H, Shiv B, Rangel A. Dissociating valuation and saliency signals during decision-making. Cerebral Cortex (New York, N.Y. : 1991). 21: 95-102. PMID 20444840 DOI: 10.1093/cercor/bhq065 |
0.724 |
|
| 2010 |
Plassmann H, O'Doherty JP, Rangel A. Appetitive and aversive goal values are encoded in the medial orbitofrontal cortex at the time of decision making. The Journal of Neuroscience : the Official Journal of the Society For Neuroscience. 30: 10799-808. PMID 20702709 DOI: 10.1523/JNEUROSCI.0788-10.2010 |
0.738 |
|
| 2010 |
Hansen F, Kenning P, Plassmann H. Contributions to decision neuroscience Journal of Economic Psychology. 31: 764-766. DOI: 10.1016/j.joep.2010.03.001 |
0.495 |
|
| 2009 |
Camus M, Halelamien N, Plassmann H, Shimojo S, O'Doherty J, Camerer C, Rangel A. Repetitive transcranial magnetic stimulation over the right dorsolateral prefrontal cortex decreases valuations during food choices. The European Journal of Neuroscience. 30: 1980-8. PMID 19912330 DOI: 10.1111/j.1460-9568.2009.06991.x |
0.718 |
|
| 2009 |
Litt A, Plassmann H, Shiv B, Rangel A. Dissociation of Valuation Level and Strength at the Time of Decision Making Neuroimage. 47: S95. DOI: 10.1016/S1053-8119(09)70771-2 |
0.704 |
|
| 2008 |
Kenning PH, Plassmann H. How neuroscience can inform consumer research. Ieee Transactions On Neural Systems and Rehabilitation Engineering : a Publication of the Ieee Engineering in Medicine and Biology Society. 16: 532-8. PMID 19144585 DOI: 10.1109/TNSRE.2008.2009788 |
0.303 |
|
| 2008 |
Plassmann H, O'Doherty J, Shiv B, Rangel A. Marketing actions can modulate neural representations of experienced pleasantness. Proceedings of the National Academy of Sciences of the United States of America. 105: 1050-4. PMID 18195362 DOI: 10.1073/pnas.0706929105 |
0.705 |
|
| 2008 |
Plassmann H, Kenning P, Deppe M, Kugel H, Schwindt W. How choice ambiguity modulates activity in brain areas representing brand preference: evidence from consumer neuroscience Journal of Consumer Behaviour. 7: 360-367. DOI: 10.1002/Cb.257 |
0.465 |
|
| 2007 |
Plassmann H, O'Doherty J, Rangel A. Orbitofrontal cortex encodes willingness to pay in everyday economic transactions. The Journal of Neuroscience : the Official Journal of the Society For Neuroscience. 27: 9984-8. PMID 17855612 DOI: 10.1523/JNEUROSCI.2131-07.2007 |
0.706 |
|
| 2007 |
Deppe M, Schwindt W, Pieper A, Kugel H, Plassmann H, Kenning P, Deppe K, Ringelstein EB. Anterior cingulate reflects susceptibility to framing during attractiveness evaluation. Neuroreport. 18: 1119-23. PMID 17589310 DOI: 10.1097/WNR.0b013e3282202c61 |
0.515 |
|
| 2007 |
Kenning P, Plassmann H, Ahlert D. Applications of functional magnetic resonance imaging for market research Qualitative Market Research. 10: 135-152. DOI: 10.1108/13522750710740817 |
0.365 |
|
| 2007 |
Plassmann H, Ambler T, Braeutigam S, Kenning P. What can advertisers learn from neuroscience? International Journal of Advertising. 26: 151-175. DOI: 10.1080/10803548.2007.11073005 |
0.315 |
|
| 2005 |
Deppe M, Schwindt W, Krämer J, Kugel H, Plassmann H, Kenning P, Ringelstein EB. Evidence for a neural correlate of a framing effect: bias-specific activity in the ventromedial prefrontal cortex during credibility judgments. Brain Research Bulletin. 67: 413-21. PMID 16216688 DOI: 10.1016/j.brainresbull.2005.06.017 |
0.509 |
|
| 2005 |
Kenning P, Plassmann H. Neuroeconomics: an overview from an economic perspective. Brain Research Bulletin. 67: 343-54. PMID 16216680 DOI: 10.1016/j.brainresbull.2005.07.006 |
0.415 |
|
| 2005 |
Deppe M, Schwindt W, Kugel H, Plassmann H, Kenning P. Nonlinear responses within the medial prefrontal cortex reveal when specific implicit information influences economic decision making. Journal of Neuroimaging : Official Journal of the American Society of Neuroimaging. 15: 171-82. PMID 15746230 DOI: 10.1177/1051228405275074 |
0.414 |
|
| 2005 |
Schwindt W, Deppe M, Kugel H, Plassmann H, Kenning P. Non-linear correlates of preference in the ventromedial prefrontal cortex during economical decision making RöFo - Fortschritte Auf Dem Gebiet Der RöNtgenstrahlen Und Der Bildgebenden Verfahren. 177. DOI: 10.1055/S-2005-865256 |
0.424 |
|
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