Baba Shiv - Publications

Affiliations: 
Stanford University, Palo Alto, CA 
Area:
Decision Neuroscience

53 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2015 Karmarkar UR, Shiv B, Knutson B. Cost conscious? The neural and behavioral impact of price primacy on decision making Journal of Marketing Research. 52: 467-481. DOI: 10.1509/jmr.13.0488  0.44
2015 Kupor DM, Reich T, Shiv B. Can't finish what you started? The effect of climactic interruption on behavior Journal of Consumer Psychology. 25: 113-119. DOI: 10.1016/j.jcps.2014.05.006  0.44
2015 Karmarkar UR, Shiv B, Spencer RMC. Should you Sleep on it? The Effects of Overnight Sleep on Subjective Preference-based Choice Journal of Behavioral Decision Making. DOI: 10.1002/bdm.1921  0.44
2014 Garbinsky EN, Morewedge CK, Shiv B. Interference of the end: why recency bias in memory determines when a food is consumed again. Psychological Science. 25: 1466-74. PMID 24894582 DOI: 10.1177/0956797614534268  0.44
2014 Garbinsky EN, Morewedge CK, Shiv B. Does liking or wanting determine repeat consumption delay? Appetite. 72: 59-65. PMID 24104055 DOI: 10.1016/j.appet.2013.09.025  0.44
2014 Jia JS, Shiv B, Rao S. The product-agnosia effect: How more visual impressions affect product distinctiveness in comparative choice Journal of Consumer Research. 41: 342-360. DOI: 10.1086/676600  0.44
2013 Mogilner C, Shiv B, Iyengar SS. Eternal quest for the best: Sequential (vs. Simultaneous) option presentation undermines choice commitment Journal of Consumer Research. 39: 1300-1312. DOI: 10.1086/668534  0.44
2012 Argo JJ, Shiv B. Are white lies as innocuous as we think? Journal of Consumer Research. 38: 1093-1102. DOI: 10.1086/661640  0.44
2012 Wang J, Zhu RJ, Shiv B. The lonely consumer: Loner or conformer? Journal of Consumer Research. 38: 1116-1128. DOI: 10.1086/661552  0.44
2012 Ein-Gar D, Shiv B, Tormala ZL. When blemishing leads to blossoming: The positive effect of negative information Journal of Consumer Research. 38: 846-859. DOI: 10.1086/660807  0.44
2012 Moore SG, Neal DT, Fitzsimons GJ, Shiv B. Wolves in sheep's clothing: How and when hypothetical questions influence behavior Organizational Behavior and Human Decision Processes. 117: 168-178. DOI: 10.1016/j.obhdp.2011.08.003  0.44
2012 Shiv B, Yoon C. Integrating neurophysiological and psychological approaches: Towards an advancement of brand insights Journal of Consumer Psychology. 22: 3-6. DOI: 10.1016/j.jcps.2012.01.003  0.44
2012 Litt A, Shiv B. Manipulating basic taste perception to explore how product information affects experience Journal of Consumer Psychology. 22: 55-66. DOI: 10.1016/j.jcps.2011.11.007  0.44
2012 Hsu M, Karmarkar U, Kassam K, Meyvis T, Plassmann H, Rao A, Shiv B, Wadhwa M, Yoon C, Prelec D, Hedgcock W, Craig A, Milosavljevic M, Dimoka A, Mazar N. Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience Advances in Consumer Research. 40: 1102-1103.  0.44
2011 Mishra H, Mishra A, Shiv B. In praise of vagueness: malleability of vague information as a performance booster. Psychological Science. 22: 733-8. PMID 21515738 DOI: 10.1177/0956797611407208  0.44
2011 Litt A, Reich T, Maymin S, Shiv B. Pressure and perverse flights to familiarity. Psychological Science. 22: 523-31. PMID 21372324 DOI: 10.1177/0956797611400095  0.44
2011 Litt A, Plassmann H, Shiv B, Rangel A. Dissociating valuation and saliency signals during decision-making. Cerebral Cortex (New York, N.Y. : 1991). 21: 95-102. PMID 20444840 DOI: 10.1093/cercor/bhq065  0.44
2011 Berger J, Shiv B. Food, sex and the hunger for distinction Journal of Consumer Psychology. 21: 464-472. DOI: 10.1016/j.jcps.2011.01.003  0.44
2010 Shankar M, Simons C, Shiv B, McClure S, Levitan CA, Spence C. An expectations-based approach to explaining the cross-modal influence of color on orthonasal olfactory identification: the influence of the degree of discrepancy. Attention, Perception & Psychophysics. 72: 1981-93. PMID 20952794 DOI: 10.3758/APP.72.7.1981  0.44
2010 Litt A, Khan U, Shiv B. Lusting while loathing: parallel counterdriving of wanting and liking. Psychological Science. 21: 118-25. PMID 20424032 DOI: 10.1177/0956797609355633  0.44
2010 Shankar M, Simons C, Levitan C, Shiv B, Mcclure S, Spence C. An expectations-based approach to explaining the crossmodal influence of color on orthonasal olfactory identification: Assessing the influence of temporal and spatial factors Journal of Sensory Studies. 25: 791-803. DOI: 10.1111/j.1745-459X.2010.00305.x  0.44
2010 Shankar M, Simons C, Shiv B, McClure S, Spence C. An expectation-based approach to explaining the crossmodal influence of color on orthonasal odor identification: The influence of expertise Chemosensory Perception. 3: 167-173. DOI: 10.1007/s12078-010-9072-2  0.44
2010 Deighton J, MacInnis D, McGill A, Shiv B. Editorial: Broadening the scope of consumer research Journal of Consumer Research. 36.  0.44
2009 Weller JA, Levin IP, Shiv B, Bechara A. The effects of insula damage on decision-making for risky gains and losses. Social Neuroscience. 4: 347-58. PMID 19466680 DOI: 10.1080/17470910902934400  0.44
2009 Gao L, Wheeler SC, Shiv B. The "shaken self": Product choices as a means of restoring self-view confidence Journal of Consumer Research. 36: 29-38. DOI: 10.1086/596028  0.44
2009 Karmarkar U, Knutson B, Shiv B. Accept or reject?: How task valence interacts with product information processing to alter purchase decisions Advances in Consumer Research. 36: 1027.  0.44
2009 Nelson N, Malkoc S, Shiv B. Functional regret: The positive effects of regret on learning from negative experiences Advances in Consumer Research. 36: 901-902.  0.44
2008 Waber RL, Shiv B, Carmon Z, Ariely D. Commercial features of placebo and therapeutic efficacy. Jama. 299: 1016-7. PMID 18319411 DOI: 10.1001/jama.299.9.1016  0.44
2008 Plassmann H, O'Doherty J, Shiv B, Rangel A. Marketing actions can modulate neural representations of experienced pleasantness. Proceedings of the National Academy of Sciences of the United States of America. 105: 1050-4. PMID 18195362 DOI: 10.1073/pnas.0706929105  0.44
2008 Wadhwa M, Shiv B, Nowlis SM. A bite to whet the reward appetite: The influence of sampling on reward-seeking behaviors Journal of Marketing Research. 45: 403-413. DOI: 10.1509/jmkr.45.4.403  0.44
2008 Mishra H, Shiv B, Nayakankuppam D. The blissful ignorance effect: Pre- versus post-action effects on outcome expectancies arising from precise and vague information Journal of Consumer Research. 35: 573-585. DOI: 10.1086/591104  0.44
2008 Chartrand TL, Huber J, Shiv B, Tanner RJ. Nonconscious goals and consumer choice Journal of Consumer Research. 35: 189-201. DOI: 10.1086/588685  0.44
2007 Weller JA, Levin IP, Shiv B, Bechara A. Neural correlates of adaptive decision making for risky gains and losses. Psychological Science. 18: 958-64. PMID 17958709 DOI: 10.1111/j.1467-9280.2007.02009.x  0.44
2007 Shiv B. Emotions, decisions, and the brain Journal of Consumer Psychology. 17: 174-178. DOI: 10.1016/S1057-7408(07)70025-6  0.44
2006 Wyer RS, Shavitt S, Aaker J, Childers T, Kardes FR, Peracchio LA, Adaval R, Fazio R, Keller PA, Pham M, Alba JW, Gorn GJ, Lee AY, Posavac S, Albarracin D, ... ... Shiv B, et al. Research Dialogue Journal of Consumer Psychology. 16: 203-204. DOI: 10.1207/s15327663jcp1603_1  0.44
2006 Naqvi N, Shiv B, Bechara A. The role of emotion in decision making: A cognitive neuroscience perspective Current Directions in Psychological Science. 15: 260-264. DOI: 10.1111/j.1467-8721.2006.00448.x  0.44
2005 Shiv B, Loewenstein G, Bechara A, Damasio H, Damasio AR. Investment behavior and the negative side of emotion. Psychological Science. 16: 435-9. PMID 15943668 DOI: 10.1111/j.0956-7976.2005.01553.x  0.44
2005 Shiv B, Loewenstein G, Bechara A. The dark side of emotion in decision-making: when individuals with decreased emotional reactions make more advantageous decisions. Brain Research. Cognitive Brain Research. 23: 85-92. PMID 15795136 DOI: 10.1016/j.cogbrainres.2005.01.006  0.44
2005 Shiv B, Fedorikhin A, Nowlis SM. Interplay of the heart and the mind in decision-making Inside Consumption: Consumer Motives, Goals, and Desires. 166-184. DOI: 10.4324/9780203481295  0.44
2005 Nowlis SM, Shiv B. The influence of consumer distractions on the effectiveness of food-sampling programs Journal of Marketing Research. 42: 157-168. DOI: 10.1509/jmkr.42.2.157.62287  0.44
2005 Shiv B, Carmon Z, Ariely D. Ruminating about placebo effects of marketing actions Journal of Marketing Research. 42: 410-414. DOI: 10.1509/jmkr.2005.42.4.410  0.44
2005 Shiv B, Carmon Z, Ariely D. Placebo effects of marketing actions: Consumers may get what they pay for Journal of Marketing Research. 42: 383-393. DOI: 10.1509/jmkr.2005.42.4.383  0.44
2005 Ferraro R, Shiv B, Bettman JR. Let us eat and drink, for tomorrow we shall die: Effects of mortality salience and self-esteem on self-regulation in consumer choice Journal of Consumer Research. 32: 65-75. DOI: 10.1086/429601  0.44
2005 Shiv B, Bechara A, Levin I, Alba JW, Bettman JR, Dube L, Isen A, Mellers B, Smidts A, Grant SJ, Mcgraw AP. Decision neuroscience Marketing Letters. 16: 375-386. DOI: 10.1007/s11002-005-5899-8  0.44
2004 Shiv B, Nowlis SM. The effect of distractions while tasting a food sample: The interplay of informational and affective components in subsequent choice Journal of Consumer Research. 31: 599-608. DOI: 10.1086/425095  0.44
2004 Shiv B, Britton JAE, Payne JW. Does elaboration increase or decrease the effectiveness of negatively versus positively framed messages? Journal of Consumer Research. 31: 199-208. DOI: 10.1086/383435  0.44
2002 Fitzsimons GJ, Hutchinson JW, Williams P, Alba JW, Chartrand TL, Huber J, Kardes FR, Menon G, Raghubir P, Russo JE, Shiv B, Tavassoli NT. Non-Conscious Influences on Consumer Choice Marketing Letters. 13: 269-279. DOI: 10.1023/A:1020313710388  0.44
2002 Shiv B, Fedorikhin A. Spontaneous versus controlled influences of stimulus-based affect on choice behavior Organizational Behavior and Human Decision Processes. 87: 342-370. DOI: 10.1006/obhd.2001.2977  0.44
2001 Fitzsimons GJ, Shiv B. Nonconscious and contaminative effects of hypothetical questions on subsequent decision making Journal of Consumer Research. 28: 224-238. DOI: 10.1086/322899  0.44
2000 Shiv B, Huber J. The impact of anticipating satisfaction on consumer choice Journal of Consumer Research. 27: 202-216.  0.44
1999 Shiv B, Fedorikhin A. Heart and mind in conflict: The interplay of affect and cognition in consumer decision making Journal of Consumer Research. 26: 278-292.  0.44
1998 Kirmani A, Shiv B. Effects of source congruity on brand attitudes and beliefs: The moderating role of issue-relevant elaboration Journal of Consumer Psychology. 7: 25-47.  0.44
1997 Shiv B, Edell JA, Payne JW. Factors affecting the impact of negatively and positively framed ad messages Journal of Consumer Research. 24: 285-294.  0.44
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