William Hedgcock - Publications

Affiliations: 
Marketing University of Iowa, Iowa City, IA 

14 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any innacuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2016 Koestner BP, Hedgcock W, Halfmann K, Denburg NL. The Role of the Ventromedial Prefrontal Cortex in Purchase Intent Among Older Adults. Frontiers in Aging Neuroscience. 8: 189. PMID 27536238 DOI: 10.3389/fnagi.2016.00189  1
2015 Halfmann K, Hedgcock W, Kable J, Denburg NL. Individual differences in the neural signature of subjective value among older adults. Social Cognitive and Affective Neuroscience. PMID 26089342 DOI: 10.1093/scan/nsv078  1
2015 Denburg NL, Hedgcock WM. Chapter 5 - Age-Associated Executive Dysfunction, the Prefrontal Cortex, and Complex Decision Making Aging and Decision Making: Empirical and Applied Perspectives. 79-101. DOI: 10.1016/B978-0-12-417148-0.00005-4  0.96
2014 Halfmann K, Hedgcock W, Bechara A, Denburg NL. Functional neuroimaging of the Iowa Gambling Task in older adults. Neuropsychology. 28: 870-80. PMID 25068669 DOI: 10.1037/neu0000120  0.96
2014 Hedgcock WH, Rouwenhorst RM. Clicking their way to success: Using student response systems as a tool for feedback Journal For Advancement of Marketing Education. 22: 16-25.  0.96
2013 Halfmann K, Hedgcock W, Denburg NL. Age-Related Differences in Discounting Future Gains and Losses. Journal of Neuroscience, Psychology, and Economics. 6: 42-54. PMID 24976878  1
2013 Park J, Hedgcock WM. Thinking concretely or abstractly: The influence of fit between goal progress and goal construal on subsequent self-regulation Journal of Consumer Psychology. DOI: 10.1016/j.jcps.2015.12.003  0.96
2013 Malkoc SA, Hedgcock W, Hoeffler S. Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives Journal of Consumer Psychology. 23: 317-329. DOI: 10.1016/j.jcps.2012.10.008  0.96
2012 Hedgcock WM, Vohs KD, Rao AR. Reducing self-control depletion effects through enhanced sensitivity to implementation: Evidence from fMRI and behavioral studies Journal of Consumer Psychology. 22: 486-495. DOI: 10.1016/j.jcps.2012.05.008  0.96
2012 Hsu M, Karmarkar U, Kassam K, Meyvis T, Plassmann H, Rao A, Shiv B, Wadhwa M, Yoon C, Prelec D, Hedgcock W, Craig A, Milosavljevic M, Dimoka A, Mazar N. Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience Advances in Consumer Research. 40: 1102-1103.  0.96
2010 Hedgcock WM, Crowe DA, Leuthold AC, Georgopoulos AP. A magnetoencephalography study of choice bias. Experimental Brain Research. 202: 121-7. PMID 20012531 DOI: 10.1007/s00221-009-2117-6  0.96
2009 Hedgcock W, Rao AR, Chen HA. Could ralph nader's entrance and exit have helped al gore? The impact of decoy dynamics on consumer choice Journal of Marketing Research. 46: 330-343. DOI: 10.1509/jmkr.46.3.330  0.96
2009 Hedgcock W, Rao AR. Trade-off aversion as an explanation for the attraction effect: A functional magnetic resonance imaging study Journal of Marketing Research. 46: 1-13. DOI: 10.1509/jmkr.46.1.1  0.96
2009 Hedgcock W, Rao AR. Aristotle's anxiety: Choosing among methods to study choice Journal of Marketing Research. 46: 20-24.  0.96
Show low-probability matches.