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Vibhanshu Abhishek, Ph.D. - Publications

Affiliations: 
2012 Operations and Information Management University of Pennsylvania, Philadelphia, PA, United States 
Area:
Commerce-Business Economics, Marketing Business Administration
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7 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2018 Gong J, Abhishek V, Li B. Examining The Impact Of Keyword Ambiguity On Search Advertising Performance: A Topic Model Approach Management Information Systems Quarterly. 42: 805-829. DOI: 10.2139/Ssrn.2404081  0.592
2015 Abhishek V, Hosanagar K, Fader PS. Aggregation bias in sponsored search data: The curse and the cure Marketing Science. 34: 59-77. DOI: 10.1287/Mksc.2014.0884  0.613
2014 Gong J, Abhishek V, Li B. Perils of uncertainty? the impact of contextual ambiguity on search advertising keyword performance 35th International Conference On Information Systems "Building a Better World Through Information Systems", Icis 2014.  0.546
2013 Abhishek V, Hosanagar K. Optimal bidding in multi-item multislot sponsored search auctions Operations Research. 61: 855-873. DOI: 10.1287/opre.2013.1187  0.359
2012 Abhishek V, Hosanagar K. Optimal bidding in multi-item multi-slot sponsored search auctions Proceedings of the Acm Conference On Electronic Commerce. 2. DOI: 10.1287/Opre.2013.1187  0.434
2012 Abhishek V, Hosanagar K, Fader PS. On aggregation bias in sponsored search data: Existence andimplications Proceedings of the Acm Conference On Electronic Commerce. 1. DOI: 10.1145/2229012.2229014  0.65
2008 Abhishek V, Fader PS, Hosanagar K. Modeling user click behavior in sponsored search 2008 Workshop On Information Technologies and Systems, Wits 2008. 103-108.  0.628
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