☰

Sridhar Narayanan, Ph.D. - Publications

Affiliations: 
2005 University of Chicago, Chicago, IL 
Area:
Marketing Business Administration
Tree Info Similar researchers PubMed Report error

14 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Gordon BR, Jerath K, Katona Z, Narayanan S, Shin J, Wilbur KC. Inefficiencies in Digital Advertising Markets Journal of Marketing. 2224292091323. DOI: 10.1177/0022242920913236  0.39
2019 Sahni NS, Narayanan S, Kalyanam K. An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing: Journal of Marketing Research. 56: 401-418. DOI: 10.2139/Ssrn.2852484  0.595
2015 Narayanan S, Kalyanam K. Position effects in search advertising and their moderators: A regression discontinuity approach Marketing Science. 34: 388-407. DOI: 10.1287/Mksc.2014.0893  0.37
2013 Narayanan S. Bayesian estimation of discrete games of complete information Quantitative Marketing and Economics. 11: 39-81. DOI: 10.2139/Ssrn.1856264  0.433
2013 Narayanan S, Nair HS. Estimating Causal Installed-Base Effects: A Bias-Correction Approach Journal of Marketing Research. 50: 70-94. DOI: 10.1509/Jmr.11.0183  0.607
2012 Narayanan S, Manchanda P. An empirical analysis of individual level casino gambling behavior Qme-Quantitative Marketing and Economics. 10: 27-62. DOI: 10.1007/S11129-011-9110-7  0.405
2011 Hartmann W, Nair HS, Narayanan S. Identifying causal marketing mix effects using a regression discontinuity design Marketing Science. 30: 1079-1097. DOI: 10.1287/Mksc.1110.0670  0.636
2009 Narayanan S, Manchanda P. Heterogeneous Learning and the Targeting of Marketing Communication for New Products Marketing Science. 28: 424-441. DOI: 10.1287/Mksc.1080.0410  0.434
2008 Draganska M, Misra S, Aguirregabiria V, Bajari P, Einav L, Ellickson P, Horsky D, Narayanan S, Orhun Y, Reiss P, Seim K, Singh V, Thomadsen R, Zhu T. Discrete choice models of firms' strategic decisions Marketing Letters. 19: 399-416. DOI: 10.1007/S11002-008-9060-3  0.405
2007 Narayanan S, Chintagunta PK, Miravete EJ. The role of self selection, usage uncertainty and learning in the demand for local telephone service Quantitative Marketing and Economics. 5: 1-34. DOI: 10.1007/S11129-006-9015-Z  0.575
2006 Narayanan S, Pisharoti S. DTH market in India - Opportunities and challenges Collection of Technical Papers - 24th Aiaa International Communications Satellite Systems Conference, Icssc. 2: 883-887.  0.324
2005 Narayanan S, Manchanda P, Chintagunta PK. Temporal differences in the role of marketing communication in new product categories Journal of Marketing Research. 42: 278-290. DOI: 10.1509/Jmkr.2005.42.3.278  0.613
2005 Manchanda P, Wittink DR, Ching A, Cleanthous P, Ding M, Dong XJ, Leeflang PSH, Misra S, Mizik N, Narayanan S, Steenburgh T, Wieringa JE, Wosinska M, Xie Y. Understanding firm, physician and consumer choice behavior in the pharmaceutical industry Marketing Letters. 16: 293-308. DOI: 10.1007/S11002-005-5893-1  0.329
2004 Narayanan S, Desiraju R, Chintagunta PK. Return on investment implications for pharmaceutical promotional expenditures: The role of marketing-mix interactions Journal of Marketing. 68: 90-105. DOI: 10.1509/Jmkg.68.4.90.42734  0.607
Show low-probability matches.