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Hongju Liu, Ph.D. - Publications

Affiliations: 
2007 University of Chicago, Chicago, IL 
Area:
Marketing Business Administration
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5 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2018 Li B, Li X, Liu H. Consumer Preferences, Cannibalization, and Competition: Evidence from the Personal Computer Industry Management Information Systems Quarterly. 42: 661-678. DOI: 10.25300/Misq/2018/13803  0.335
2017 Liu H, Liu Q, Chintagunta PK. Promotion Spillovers: Drug Detailing in Combination Therapy Marketing Science. 36: 382-401. DOI: 10.2139/Ssrn.2406363  0.469
2016 Liu Q, Gupta S, Venkataraman S, Liu H. An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications Management Science. 62: 2321-2340. DOI: 10.2139/Ssrn.2320153  0.365
2013 Li X, Gu B, Liu H. Price Dispersion and Loss Leader Pricing: Evidence from the Online Book Industry Management Science. 59: 1290-1308. DOI: 10.2139/Ssrn.2128372  0.316
2010 Liu H, Chintagunta PK, Zhu T. Complementarities and the demand for home broadband internet services Marketing Science. 29: 701-720. DOI: 10.1287/Mksc.1090.0551  0.476
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