Rongrong Zhou, Ph.D. - Publications
Affiliations: | 2002 | Columbia University, New York, NY |
Area:
Marketing Business Administration, FinanceYear | Citation | Score | |||
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2004 | Zhou R, Pham MT. Promotion and prevention across mental accounts: When financial products dictate consumers' investment goals Journal of Consumer Research. 31: 125-135. DOI: 10.1086/383429 | 0.438 | |||
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