| Year |
Citation |
Score |
| 2016 |
Korgaonkar P, Petrescu M, Gironda J. Hispanics and viral advertising Journal of Retailing and Consumer Services. 32: 46-59. DOI: 10.1016/J.Jretconser.2016.05.014 |
0.72 |
|
| 2015 |
Petrescu M, Korgaonkar P, Gironda J. Viral advertising: A field experiment on viral intentions and purchase intentions Journal of Internet Commerce. 14: 384-405. DOI: 10.1080/15332861.2015.1080057 |
0.74 |
|
| 2015 |
Korgaonkar P, Petrescu M, Karson E. Hispanic-Americans, Mobile Advertising and Mobile Services Journal of Promotion Management. 21: 107-125. DOI: 10.1080/10496491.2014.971211 |
0.372 |
|
| 2014 |
Korgaonkar P, Petrescu M, Becerra E. Shopping orientations and patronage preferences for internet auctions International Journal of Retail and Distribution Management. 42: 352-368. DOI: 10.1108/Ijrdm-03-2012-0022 |
0.764 |
|
| 2014 |
Gironda JT, Korgaonkar PK. Understanding consumers' social networking site usage Journal of Marketing Management. 30: 571-605. DOI: 10.1080/0267257X.2013.851106 |
0.757 |
|
| 2011 |
Korgaonkar P, Silverblatt R, O'Leary B. Web Usage Among Hispanics In The South Florida Region Journal of Applied Business Research. 19. DOI: 10.19030/Jabr.V19I1.2146 |
0.543 |
|
| 2011 |
Becerra EP, Korgaonkar PK. Effects of trust beliefs on consumers' online intentions European Journal of Marketing. 45: 936-962. DOI: 10.1108/03090561111119921 |
0.763 |
|
| 2010 |
Korgaonkar PK, Silverblatt R, Becerra EP. The Hispanic view of e-mail, popup, and banner advertising International Journal of E-Business Research. 6: 45-58. DOI: 10.4018/Jebr.2010040103 |
0.747 |
|
| 2010 |
Becerra EP, Korgaonkar PK. The influence of ethnic identification in digital advertising how hispanic Americans' response to pop-up, e-mail, and banner advertising affects online purchase intentions Journal of Advertising Research. 50: 279-291. DOI: 10.2501/S0021849910091440 |
0.753 |
|
| 2010 |
Korgaonkar P, Becerra E, O'Leary B, Goldring D. Product classifications, consumer characteristics, and patronage preference for online auction Journal of Retailing and Consumer Services. 17: 270-277. DOI: 10.1016/J.Jretconser.2010.02.004 |
0.756 |
|
| 2009 |
Korgaonkar P, O'Leary B, Silverblatt R. Critical factors to successful website development: Opinions of website designers and developers International Journal of E-Business Research. 5: 39-54. DOI: 10.4018/Jebr.2009040603 |
0.419 |
|
| 2009 |
Korgaonkar P, Wolin LD. Web usage, advertising, and shopping: Relationship patterns Compel - the International Journal For Computation and Mathematics in Electrical and Electronic Engineering. 28: 191-204. DOI: 10.1108/10662240210422549 |
0.777 |
|
| 2008 |
Korgaonkar P, O'Leary B. Product, marketing and web site attributes discrimanating between successful and failed internet businesses Journal of Internet Commerce. 7: 485-512. DOI: 10.1080/15332860802507347 |
0.406 |
|
| 2006 |
Korgaonkar P, O'Leary B. Management, market, and financial factors separating winners and losers in e-business Journal of Computer-Mediated Communication. 11: 1128-1149. DOI: 10.1111/J.1083-6101.2006.00311.X |
0.324 |
|
| 2006 |
Korgaonkar P, Silverblatt R, Girard T. Online retailing, product classifications, and consumer preferences Internet Research. 16: 267-288. DOI: 10.1108/10662240610673691 |
0.647 |
|
| 2004 |
Korgaonkar P, Silverblatt R, Becerra E. Hispanics and patronage preferences for shopping from the Internet Journal of Computer-Mediated Communication. 9. DOI: 10.1111/J.1083-6101.2004.Tb00288.X |
0.766 |
|
| 2003 |
Wolin LD, Korgaonkar P. Web advertising: Gender differences in beliefs, attitudes and behavior Internet Research. 13: 375-385. DOI: 10.1108/10662240310501658 |
0.757 |
|
| 2003 |
Girard T, Korgaonkar P, Silverblatt R. Relationship of type of product, shopping orientations, and demographics with preference for shopping on the internet Journal of Business and Psychology. 18: 101-120. DOI: 10.1023/A:1025087021768 |
0.644 |
|
| 2002 |
Girard T, Silverblatt R, Korgaonkar P. Influence of product class on preference for shopping on the internet Journal of Computer-Mediated Communication. 8. DOI: 10.1111/J.1083-6101.2002.Tb00162.X |
0.649 |
|
| 2002 |
Wolin LD, Korgaonkar P, Lund D. Beliefs, attitudes and behaviour towards Web advertising International Journal of Advertising. 21: 87-113. DOI: 10.1080/02650487.2002.11104918 |
0.776 |
|
| 2001 |
Korgaonkar P, Silverblatt R, O'Leary B. Web advertising and Hispanics Journal of Consumer Marketing. 18: 134-150. DOI: 10.1108/07363760110386009 |
0.547 |
|
| 2001 |
Korgaonkar P, Karson E, Lund D. Direct marketing: a comparison of Hispanic and non-Hispanic perspectives International Journal of Advertising. 20: 25-47. DOI: 10.1080/02650487.2001.11104875 |
0.383 |
|
| 1999 |
Korgaonkar PK, Wolin LD. A multivariate analysis of web usage Journal of Advertising Research. 39: 53-68. |
0.774 |
|
| 1984 |
Korgaonkar PK. Consumer shopping orientations, non-store retailers, and consumers' patronage intentions: A multivariate investigation Journal of the Academy of Marketing Science. 12: 11-22. DOI: 10.1007/BF02729483 |
0.301 |
|
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