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Ashwin Aravindakshan, Ph.D. - Publications

Affiliations: 
2007 Business and Management: Marketing University of Maryland, College Park, College Park, MD 
Area:
Marketing Business Administration
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8 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Nguyen HM, Aravindakshan A, Ross JM, Disbrow EA. Time course of cognitive training in Parkinson disease. Neurorehabilitation. PMID 32250326 DOI: 10.3233/Nre-192940  0.389
2019 Rutz O, Aravindakshan A, Rubel O. Measuring and forecasting mobile game app engagement International Journal of Research in Marketing. 36: 185-199. DOI: 10.1016/J.Ijresmar.2019.01.002  0.302
2015 Aravindakshan A, Rubel O, Rutz O. Managing blood donations with marketing Marketing Science. 34: 269-280. DOI: 10.1287/Mksc.2014.0892  0.338
2012 Aravindakshan A, Peters K, Naik PA. Spatiotemporal allocation of advertising budgets Journal of Marketing Research. 49: 1-14. DOI: 10.1509/Jmr.10.0029  0.334
2011 Aravindakshan A, Ratchford BT. Solving Share Equations in Logit Models Using the LambertW Function Review of Marketing Science. 9: 1-19. DOI: 10.2202/1546-5616.1120  0.375
2011 Aravindakshan A, Ratchford B. Solving share equations in logit models using the LambertW function Review of Marketing Science. 9.  0.304
2006 Shane S, Shankar V, Aravindakshan A. The effects of new franchisor partnering strategies on franchise system size Management Science. 52: 773-787. DOI: 10.1287/Mnsc.1050.0449  0.344
2004 Aravindakshan A, Rust RT, Lemon KN, Zeithaml VA. Customer equity: Making marketing strategy financially accountable Journal of Systems Science and Systems Engineering. 13: 405-422. DOI: 10.1007/S11518-006-0173-Z  0.453
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