Robert C. Hornik - Publications

Affiliations: 
University of Pennsylvania, Philadelphia, PA, United States 
Area:
Mass Communications, Social Psychology, Theory and Methods

76/132 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Kim K, Lee CJ, Hornik RC. Exploring the Effect of Health App Use on Fruit and Vegetable Consumption. Journal of Health Communication. 1-8. PMID 32286924 DOI: 10.1080/10810730.2020.1745962  0.565
2020 Liu J, Lochbuehler K, Yang Q, Gibson LA, Hornik RC. Breadth of Media Scanning Leads to Vaping among Youth and Young Adults: Evidence of Direct and Indirect Pathways from a National Longitudinal Survey. Journal of Health Communication. 1-14. PMID 31900063 DOI: 10.1080/10810730.2019.1709925  0.375
2019 Liu J, Siegel L, Gibson LA, Kim Y, Binns S, Emery S, Hornik RC. Toward an Aggregate, Implicit, and Dynamic Model of Norm Formation: Capturing Large-Scale Media Representations of Dynamic Descriptive Norms Through Automated and Crowdsourced Content Analysis. The Journal of Communication. 69: 563-588. PMID 31956275 DOI: 10.1093/Joc/Jqz033  0.336
2019 Gibson LA, Siegel L, Kranzler E, Volinsky A, O'Donnell MB, Williams S, Yang Q, Kim Y, Binns S, Tran H, Maidel Epstein V, Leffel T, Jeong M, Liu J, Lee S, ... ... Hornik RC, et al. Combining Crowd-Sourcing and Automated Content Methods to Improve Estimates of Overall Media Coverage: Theme Mentions in E-cigarette and Other Tobacco Coverage. Journal of Health Communication. 1-11. PMID 31718524 DOI: 10.1080/10810730.2019.1682724  0.321
2019 Hornik RC, Volinsky AC, Mannis S, Gibson L, Brennan E, Lee SJ, Tan ASL. Validating the Hornik & Woolf approach to choosing media campaign themes: Do promising beliefs predict behavior change in a longitudinal study? Communication Methods and Measures. 13: 60-68. PMID 31354897 DOI: 10.1080/19312458.2018.1515902  0.337
2019 Sangalang A, Volinsky AC, Liu J, Yang Q, Lee SJ, Gibson LA, Hornik RC. Identifying Potential Campaign Themes to Prevent Youth Initiation of E-Cigarettes. American Journal of Preventive Medicine. 56: S65-S75. PMID 30661528 DOI: 10.1016/J.Amepre.2018.07.039  0.398
2017 Yang Q, Liu J, Lochbuehler K, Hornik R. Does Seeking e-Cigarette Information Lead to Vaping? Evidence from a National Longitudinal Survey of Youth and Young Adults. Health Communication. 34: 298-305. PMID 29236549 DOI: 10.1080/10410236.2017.1407229  0.416
2017 Brennan E, Gibson LA, Kybert-Momjian A, Liu J, Hornik RC. Promising Themes for Antismoking Campaigns Targeting Youth and Young Adults. Tobacco Regulatory Science. 3: 29-46. PMID 28989949 DOI: 10.18001/Trs.3.1.4  0.303
2016 Kim HS, Forquer H, Rusko J, Hornik RC, Cappella JN. Selective Exposure to Health Information: The Role of Headline Features in the Choice of Health Newsletter Articles. Media Psychology. 19: 614-637. PMID 28255280 DOI: 10.1080/15213269.2015.1090907  0.38
2016 Lee SJ, Brennan E, Gibson LA, Tan AS, Kybert-Momjian A, Liu J, Hornik R. Predictive Validity of an Empirical Approach for Selecting Promising Message Topics: A Randomized-Controlled Study. The Journal of Communication. 66: 433-453. PMID 27867218 DOI: 10.1111/Jcom.12227  0.321
2016 Hornik R. Measuring Campaign Message Exposure and Public Communication Environment Exposure: Some Implications of the Distinction in the Context of Social Media. Communication Methods and Measures. 10: 167-169. PMID 27766123 DOI: 10.1080/19312458.2016.1150976  0.345
2016 Liu J, Hornik R. Measuring Exposure Opportunities: Using Exogenous Measures in Assessing Effects of Media Exposure on Smoking Outcomes. Communication Methods and Measures. 10: 115-134. PMID 27746848 DOI: 10.1080/19312458.2016.1150442  0.311
2016 Mello S, Hornik RC. Media Coverage of Pediatric Environmental Health Risks and its Effects on Mothers' Protective Behaviors. Risk Analysis : An Official Publication of the Society For Risk Analysis. 36: 605-22. PMID 26268577 DOI: 10.1111/Risa.12467  0.711
2015 Gibson L, Tan AS, Freres D, Lewis N, Martinez L, Hornik RC. Nonmedical information seeking amid conflicting health information: negative and positive effects on prostate cancer screening. Health Communication. 1-8. PMID 26362829 DOI: 10.1080/10410236.2014.963786  0.716
2015 Jeong M, Tan AS, Brennan E, Gibson L, Hornik RC. Talking About Quitting: Interpersonal Communication as a Mediator of Campaign Effects on Smokers' Quit Behaviors. Journal of Health Communication. 20: 1196-205. PMID 26147367 DOI: 10.1080/10810730.2015.1018620  0.37
2015 Tan AS, Nagler RH, Hornik RC, DeMichele A. Evolving Information Needs among Colon, Breast, and Prostate Cancer Survivors: Results from a Longitudinal Mixed-Effects Analysis. Cancer Epidemiology, Biomarkers & Prevention : a Publication of the American Association For Cancer Research, Cosponsored by the American Society of Preventive Oncology. 24: 1071-8. PMID 25979968 DOI: 10.1158/1055-9965.Epi-15-0041  0.706
2014 Vaala SE, Hornik RC. Predicting US Infants' and Toddlers' TV/Video Viewing Rates: Mothers' Cognitions and Structural Life Circumstances. Journal of Children and Media. 8: 163-182. PMID 25489335 DOI: 10.1080/17482798.2013.824494  0.723
2014 Naugle DA, Hornik RC. Systematic review of the effectiveness of mass media interventions for child survival in low- and middle-income countries. Journal of Health Communication. 19: 190-215. PMID 25207453 DOI: 10.1080/10810730.2014.918217  0.313
2014 Moldovan-Johnson M, Martinez L, Lewis N, Freres D, Hornik RC. The role of patient-clinician information engagement and information seeking from nonmedical channels in fruit and vegetable intake among cancer patients. Journal of Health Communication. 19: 1359-76. PMID 24875456 DOI: 10.1080/10810730.2014.906521  0.745
2014 Gibson LA, Parvanta SA, Jeong M, Hornik RC. Evaluation of a mass media campaign promoting using help to quit smoking. American Journal of Preventive Medicine. 46: 487-95. PMID 24745639 DOI: 10.1016/J.Amepre.2014.01.011  0.733
2014 Tan AS, Hornik RC. Measuring Exposure to Direct-to-Consumer Advertising-A Validation Study in the Context of Cancer-Related Treatment Advertising. Communication Methods and Measures. 8: 52-78. PMID 24693332 DOI: 10.1080/19312458.2013.873780  0.379
2014 Tan AS, Gibson L, Zafar HM, Gray SW, Hornik RC, Armstrong K. Associations between cancer-related information seeking and receiving PET imaging for routine cancer surveillance--an analysis of longitudinal survey data. Cancer Epidemiology, Biomarkers & Prevention : a Publication of the American Association For Cancer Research, Cosponsored by the American Society of Preventive Oncology. 23: 481-9. PMID 24550351 DOI: 10.1158/1055-9965.Epi-13-0999  0.396
2014 Moldovan-Johnson M, Tan AS, Hornik RC. Navigating the cancer information environment: The reciprocal relationship between patient-clinician information engagement and information seeking from nonmedical sources. Health Communication. 29: 974-83. PMID 24359259 DOI: 10.1080/10410236.2013.822770  0.461
2013 Parvanta S, Gibson L, Forquer H, Shapiro-Luft D, Dean L, Freres D, Lerman C, Mallya G, Moldovan-Johnson M, Tan A, Cappella J, Hornik R. Applying Quantitative Approaches to the Formative Evaluation of Antismoking Campaign Messages. Social Marketing Quarterly. 19: 242-264. PMID 24817829 DOI: 10.1177/1524500413506004  0.747
2013 Hornik R, Parvanta S, Mello S, Freres D, Kelly B, Schwartz JS. Effects of scanning (routine health information exposure) on cancer screening and prevention behaviors in the general population. Journal of Health Communication. 18: 1422-35. PMID 24083417 DOI: 10.1080/10810730.2013.798381  0.813
2013 Parvanta S, Gibson L, Moldovan-Johnson M, Mallya G, Hornik RC. Race and gender moderation of the relationship between cessation beliefs and intentions: is race or gender message segmentation necessary in anti-smoking campaigns? Health Education Research. 28: 857-68. PMID 23720493 DOI: 10.1093/Her/Cyt067  0.734
2013 Ramírez AS, Freres D, Martinez LS, Lewis N, Bourgoin A, Kelly BJ, Lee CJ, Nagler R, Schwartz JS, Hornik RC. Information seeking from media and family/friends increases the likelihood of engaging in healthy lifestyle behaviors. Journal of Health Communication. 18: 527-42. PMID 23472825 DOI: 10.1080/10810730.2012.743632  0.803
2013 Tan AS, Moldovan-Johnson M, Gray SW, Hornik RC, Armstrong K. An analysis of the association between cancer-related information seeking and adherence to breast cancer surveillance procedures. Cancer Epidemiology, Biomarkers & Prevention : a Publication of the American Association For Cancer Research, Cosponsored by the American Society of Preventive Oncology. 22: 167-74. PMID 23118144 DOI: 10.1158/1055-9965.Epi-12-0781  0.379
2013 Mello S, Tan AS, Armstrong K, Sanford Schwartz J, Hornik RC. Anxiety and depression among cancer survivors: the role of engagement with sources of emotional support information. Health Communication. 28: 389-96. PMID 22809393 DOI: 10.1080/10410236.2012.690329  0.692
2012 Tan AS, Moldovan-Johnson M, Parvanta S, Gray SW, Armstrong K, Hornik RC. Patient-clinician information engagement improves adherence to colorectal cancer surveillance after curative treatment: results from a longitudinal study. The Oncologist. 17: 1155-62. PMID 22858794 DOI: 10.1634/Theoncologist.2012-0173  0.775
2012 Nagler RH, Hornik RC. Measuring Media Exposure to Contradictory Health Information: A Comparative Analysis of Four Potential Measures. Communication Methods and Measures. 6: 56-75. PMID 22518202 DOI: 10.1080/19312458.2011.651348  0.713
2012 Tan AS, Mello S, Hornik RC. A longitudinal study on engagement with dieting information as a predictor of dieting behavior among adults diagnosed with cancer. Patient Education and Counseling. 88: 305-10. PMID 22401791 DOI: 10.1016/J.Pec.2012.02.008  0.717
2012 Lee CJ, Ramírez AS, Lewis N, Gray SW, Hornik RC. Looking beyond the Internet: examining socioeconomic inequalities in cancer information seeking among cancer patients. Health Communication. 27: 806-17. PMID 22356137 DOI: 10.1080/10410236.2011.647621  0.696
2012 Gray SW, Hornik RC, Schwartz JS, Armstrong K. The impact of risk information exposure on women's beliefs about direct-to-consumer genetic testing for BRCA mutations. Clinical Genetics. 81: 29-37. PMID 21992449 DOI: 10.1111/J.1399-0004.2011.01797.X  0.319
2012 Lewis N, Martinez LS, Freres DR, Schwartz JS, Armstrong K, Gray SW, Fraze T, Nagler RH, Bourgoin A, Hornik RC. Seeking cancer-related information from media and family/friends increases fruit and vegetable consumption among cancer patients. Health Communication. 27: 380-8. PMID 21932985 DOI: 10.1080/10410236.2011.586990  0.818
2011 Tan AS, Bourgoin A, Gray SW, Armstrong K, Hornik RC. How does patient-clinician information engagement influence self-reported cancer-related problems?: findings from a longitudinal analysis. Cancer. 117: 2569-76. PMID 24048804 DOI: 10.1002/Cncr.25804  0.686
2011 Smith-McLallen A, Fishbein M, Hornik RC. Psychosocial determinants of cancer-related information seeking among cancer patients. Journal of Health Communication. 16: 212-25. PMID 21207310 DOI: 10.1080/10810730.2010.522227  0.487
2010 Nguyen GT, Shungu NP, Niederdeppe J, Barg FK, Holmes JH, Armstrong K, Hornik RC. Cancer-related information seeking and scanning behavior of older Vietnamese immigrants. Journal of Health Communication. 15: 754-68. PMID 21104504 DOI: 10.1080/10810730.2010.514034  0.667
2010 Kelly B, Hornik R, Romantan A, Schwartz JS, Armstrong K, DeMichele A, Fishbein M, Gray S, Hull S, Kim A, Nagler R, Niederdeppe J, Ramírez AS, Smith-McLallen A, Wong N. Cancer information scanning and seeking in the general population. Journal of Health Communication. 15: 734-53. PMID 21104503 DOI: 10.1080/10810730.2010.514029  0.799
2010 Nagler RH, Gray SW, Romantan A, Kelly BJ, DeMichele A, Armstrong K, Schwartz JS, Hornik RC. Differences in information seeking among breast, prostate, and colorectal cancer patients: results from a population-based survey. Patient Education and Counseling. 81: S54-62. PMID 20934297 DOI: 10.1016/J.Pec.2010.09.010  0.806
2010 Wakefield MA, Loken B, Hornik RC. Use of mass media campaigns to change health behaviour. Lancet (London, England). 376: 1261-71. PMID 20933263 DOI: 10.1016/S0140-6736(10)60809-4  0.363
2010 Kelly BJ, Fraze TK, Hornik RC. Response rates to a mailed survey of a representative sample of cancer patients randomly drawn from the Pennsylvania Cancer Registry: a randomized trial of incentive and length effects. Bmc Medical Research Methodology. 10: 65. PMID 20630101 DOI: 10.1186/1471-2288-10-65  0.335
2010 Nagler RH, Romantan A, Kelly BJ, Stevens RS, Gray SW, Hull SJ, Ramirez AS, Hornik RC. How do cancer patients navigate the public information environment? Understanding patterns and motivations for movement among information sources. Journal of Cancer Education : the Official Journal of the American Association For Cancer Education. 25: 360-70. PMID 20204573 DOI: 10.1007/S13187-010-0054-5  0.783
2009 Lewis N, Gray SW, Freres DR, Hornik RC. Examining cross-source engagement with cancer-related information and its impact on doctor-patient relations. Health Communication. 24: 723-34. PMID 20183381 DOI: 10.1080/10410230903264030  0.468
2009 Kelly BJ, Niederdeppe J, Hornik RC. Validating measures of scanned information exposure in the context of cancer prevention and screening behaviors. Journal of Health Communication. 14: 721-40. PMID 20029707 DOI: 10.1080/10810730903295559  0.66
2009 Martinez LS, Schwartz JS, Freres D, Fraze T, Hornik RC. Patient-clinician information engagement increases treatment decision satisfaction among cancer patients through feeling of being informed. Patient Education and Counseling. 77: 384-90. PMID 19815365 DOI: 10.1016/J.Pec.2009.09.008  0.712
2009 Gray SW, O'Grady C, Karp L, Smith D, Schwartz JS, Hornik RC, Armstrong K. Risk information exposure and direct-to-consumer genetic testing for BRCA mutations among women with a personal or family history of breast or ovarian cancer. Cancer Epidemiology, Biomarkers & Prevention : a Publication of the American Association For Cancer Research, Cosponsored by the American Society of Preventive Oncology. 18: 1303-11. PMID 19318436 DOI: 10.1158/1055-9965.Epi-08-0825  0.373
2009 Hornik R, Jacobsohn L. The best laid plans: disappointments of the National Youth Anti-Drug Media Campaign. Ldi Issue Brief. 14: 1-4. PMID 19288618  0.766
2009 Gray SW, Armstrong K, Demichele A, Schwartz JS, Hornik RC. Colon cancer patient information seeking and the adoption of targeted therapy for on-label and off-label indications. Cancer. 115: 1424-34. PMID 19235785 DOI: 10.1002/Cncr.24186  0.4
2009 Lee CJ, Hornik RC. Physician trust moderates the Internet use and physician visit relationship. Journal of Health Communication. 14: 70-6. PMID 19180372 DOI: 10.1080/10810730802592262  0.608
2008 Gray SW, O'Grady C, Karp L, Smith D, Hornik R, Armstrong K. Exposure to risk information and women's interest in direct to consumer testing for BRCA 1 and 2 mutations. Journal of Clinical Oncology : Official Journal of the American Society of Clinical Oncology. 26: 6526. PMID 27949943 DOI: 10.1200/Jco.2008.26.15_Suppl.6526  0.392
2008 Hornik R, Jacobsohn L, Orwin R, Piesse A, Kalton G. Effects of the National Youth Anti-Drug Media Campaign on youths. American Journal of Public Health. 98: 2229-36. PMID 18923126 DOI: 10.2105/Ajph.2007.125849  0.767
2008 Niederdeppe J, Frosch DL, Hornik RC. Cancer news coverage and information seeking. Journal of Health Communication. 13: 181-99. PMID 18300068 DOI: 10.1080/10810730701854110  0.671
2008 Nguyen GT, Barg FK, Armstrong K, Holmes JH, Hornik RC. Cancer and communication in the health care setting: experiences of older Vietnamese immigrants, a qualitative study. Journal of General Internal Medicine. 23: 45-50. PMID 18030538 DOI: 10.1007/S11606-007-0455-2  0.339
2008 Lee C, Hornik R, Hennessy M. The Reliability and Stability of General Media Exposure Measures Communication Methods and Measures. 2: 6-22. DOI: 10.1080/19312450802063024  0.566
2008 Romantan A, Hornik R, Price V, Cappella J, Viswanath K. A Comparative Analysis of the Performance of Alternative Measures of Exposure Communication Methods and Measures. 2: 80-99. DOI: 10.1080/19312450802062539  0.796
2007 Niederdeppe J, Hornik RC, Kelly BJ, Frosch DL, Romantan A, Stevens RS, Barg FK, Weiner JL, Schwartz JS. Examining the dimensions of cancer-related information seeking and scanning behavior. Health Communication. 22: 153-67. PMID 17668995 DOI: 10.1080/10410230701454189  0.811
2007 Hornik R, Kelly B. Communication and diet: an overview of experience and principles. Journal of Nutrition Education and Behavior. 39: S5-12. PMID 17336806 DOI: 10.1016/J.Jneb.2006.08.020  0.343
2007 Frosch DL, Krueger PM, Hornik RC, Cronholm PF, Barg FK. Creating demand for prescription drugs: a content analysis of television direct-to-consumer advertising. Annals of Family Medicine. 5: 6-13. PMID 17261859 DOI: 10.1370/Afm.611  0.3
2007 Gray SW, Wong N, Kelly B, Romantan A, Ramirez S, Fraze T, Smith-McLallen A, Armstrong K, Schwartz J, Hornik R. Physician initiated cancer screening discussions and patient intention to engage in screening behavior Journal of Clinical Oncology. 25: 1528-1528. DOI: 10.1200/Jco.2007.25.18_Suppl.1528  0.78
2006 Zhao X, Sayeed S, Cappella J, Hornik R, Fishbein M, Ahern RK. Targeting norm-related beliefs about marijuana use in an adolescent population. Health Communication. 19: 187-96. PMID 16719722 DOI: 10.1207/S15327027Hc1903_1  0.31
2006 Shim M, Kelly B, Hornik R. Cancer information scanning and seeking behavior is associated with knowledge, lifestyle choices, and screening. Journal of Health Communication. 11: 157-72. PMID 16641081 DOI: 10.1080/10810730600637475  0.462
2006 Gray SW, Romantan A, Kelly B, Ramirez S, Stevens R, Wong N, Kim A, Schwartz JS, Hornik R. Cancer information acquisition differs by patient characteristics Journal of Clinical Oncology. 24: 16008-16008. DOI: 10.1200/Jco.2006.24.18_Suppl.16008  0.813
2006 Stryker JE, Wray RJ, Hornik RC, Yanovitzky I. Validation of database search terms for content analysis: The case of cancer news coverage Journalism and Mass Communication Quarterly. 83: 413-430. DOI: 10.1177/107769900608300212  0.773
2006 Hornik R. Personal Influence and the Effects of the National Youth Anti-Drug Media Campaign Annals of the American Academy of Political and Social Science. 608: 282-300. DOI: 10.1177/0002716206291972  0.353
2005 Zanutto E, Lu B, Hornik R. Using Propensity Score Subclassification for Multiple Treatment Doses to Evaluate a National Antidrug Media Campaign Journal of Educational and Behavioral Statistics. 30: 59-73. DOI: 10.3102/10769986030001059  0.321
2005 Yanovitzky I, Zanutto E, Hornik R. Estimating causal effects of public health education campaigns using propensity score methodology Evaluation and Program Planning. 28: 209-220. DOI: 10.1016/J.Evalprogplan.2005.01.004  0.73
2003 Hornik RC, Yanovitzky I. Using Theory to Design Evaluations of Communication Campaigns: The Case of the National Youth Anti-Drug Media Campaign. Communication Theory : Ct : a Journal of the International Communication Association. 13: 204-224. PMID 25525317 DOI: 10.1111/J.1468-2885.2003.Tb00289.X  0.714
2003 Yzer MC, Cappella JN, Fishbein M, Hornik R, Ahern RK. The effectiveness of gateway communications in anti-marijuana campaigns. Journal of Health Communication. 8: 129-43. PMID 12746037 DOI: 10.1080/10810730305695  0.307
2002 Southwell BG, Barmada CH, Hornik RC, Maklan DM. Can we measure encoded exposure? Validation evidence from a national campaign. Journal of Health Communication. 7: 445-53. PMID 12455763 DOI: 10.1080/10810730290001800  0.739
2002 Nabi RL, Southwell B, Hornik R. Predicting intentions versus predicting behaviors: domestic violence prevention from a theory of reasoned action perspective. Health Communication. 14: 429-49. PMID 12375770 DOI: 10.1207/S15327027Hc1404_2  0.618
2002 Hornik RC. Exposure: Theory and evidence about all the ways it matters Social Marketing Quarterly. 8: 31-37. DOI: 10.1080/15245000214135  0.311
2000 Maxwell KA, Huxford J, Borum C, Hornik R. Covering Domestic Violence: How the O.J. Simpson Case Shaped Reporting of Domestic Violence in the News Media Journalism & Mass Communication Quarterly. 77: 258-272. DOI: 10.1177/107769900007700203  0.72
1999 Hornik R, Woolf KD. Using cross-sectional surveys to plan message strategies Social Marketing Quarterly. 5: 34-41. DOI: 10.1080/15245004.1999.9961044  0.734
1996 Yoder PS, Hornik R, Chirwa BC. Evaluating the program effects of a radio drama about AIDS in Zambia. Studies in Family Planning. 27: 188-203. DOI: 10.2307/2137953  0.325
1993 McDivitt JA, Zimicki S, Hornik R, Abulaban A. The impact of the Healthcom mass media campaign on timely initiation of breastfeeding in Jordan. Studies in Family Planning. 24: 295-309. DOI: 10.2307/2939223  0.314
Low-probability matches (unlikely to be authored by this person)
2019 Kranzler EC, Hornik RC. The Relationship Between Exogenous Exposure to "The Real Cost" Anti-smoking Campaign and Campaign-Targeted Beliefs. Journal of Health Communication. 1-10. PMID 31556348 DOI: 10.1080/10810730.2019.1668887  0.299
2020 Kim K, Gibson LA, Williams S, Kim Y, Binns S, Emery SL, Hornik RC. Valence of Media Coverage about Electronic Cigarettes and Other Tobacco Products from 2014-2017: Evidence from Automated Content Analysis. Nicotine & Tobacco Research : Official Journal of the Society For Research On Nicotine and Tobacco. PMID 32428214 DOI: 10.1093/Ntr/Ntaa090  0.298
2013 Hornik R, Orwin R. Robert Hornik and Robert Orwin on Stephen Magura's "Failure of intervention or failure of evaluation: a meta-evaluation of the National Youth Anti-Drug Media Campaign Evaluation". Substance Use & Misuse. 47: 1436-8. PMID 23186434 DOI: 10.3109/10826084.2012.719723  0.297
2006 Shadel WG, Lerman C, Cappella J, Strasser AA, Pinto A, Hornik R. Evaluating smokers' reactions to advertising for new lower nicotine quest cigarettes. Psychology of Addictive Behaviors : Journal of the Society of Psychologists in Addictive Behaviors. 20: 80-4. PMID 16536669 DOI: 10.1037/0893-164X.20.1.80  0.297
1977 Hornik RC. Mass Media Use and the “Revolution of Rising Frustrations”: A Reconsideration of the Theory Communication Research. 4: 387-414. DOI: 10.1177/009365027700400402  0.296
2008 Fishbein M, Hornik R. Measuring Media Exposure: An Introduction to the Special Issue Communication Methods and Measures. 2: 1-5. DOI: 10.1080/19312450802095943  0.295
2001 Hornik R, McAnany E. Theories and Evidence: Mass Media Effects and Fertility Change Communication Theory. 11: 454-471. DOI: 10.1111/J.1468-2885.2001.Tb00253.X  0.294
2009 Gray SW, Smith D, Karp L, O'Grady C, Hornik R, Armstrong K. Correlation of education, age, and health insurance status with attitudes about and preferences for direct-to-consumer BRCA testing. Journal of Clinical Oncology : Official Journal of the American Society of Clinical Oncology. 27: e22116. PMID 27963513 DOI: 10.1200/Jco.2009.27.15_Suppl.E22116  0.294
2007 Schnoll RA, Wileyto EP, Hornik R, Schiller J, Lerman C. Spiral computed tomography and lung cancer: science, the media, and public opinion. Journal of Clinical Oncology : Official Journal of the American Society of Clinical Oncology. 25: 5695-7. PMID 18089863 DOI: 10.1200/Jco.2007.13.5228  0.293
2015 Brennan E, Gibson L, Momjian A, Hornik RC. Are young people's beliefs about menthol cigarettes associated with smoking-related intentions and behaviors? Nicotine & Tobacco Research : Official Journal of the Society For Research On Nicotine and Tobacco. 17: 81-90. PMID 25151661 DOI: 10.1093/Ntr/Ntu134  0.292
2019 Lee SJ, Liu J, Gibson LA, Hornik RC. Rating the Valence of Media Content about Electronic Cigarettes Using Crowdsourcing: Testing Rater Instructions and Estimating the Optimal Number of Raters. Health Communication. 1-11. PMID 31830827 DOI: 10.1080/10410236.2019.1700882  0.291
2016 Kelly BJ, Hornik RC. Effects of Framing Health Messages in Terms of Benefits to Loved Ones or Others: An Experimental Study. Health Communication. 1-7. PMID 26940483 DOI: 10.1080/10410236.2015.1062976  0.288
2017 Kranzler EC, Gibson LA, Hornik RC. Recall of "The Real Cost" Anti-Smoking Campaign Is Specifically Associated With Endorsement of Campaign-Targeted Beliefs. Journal of Health Communication. 1-11. PMID 28937865 DOI: 10.1080/10810730.2017.1364311  0.288
1997 Romer D, Hornik R, Stanton B, Black M, Li X, Ricardo I, Feigelman S. 'Talking' computers: A reliable and private method to conduct interviews on sensitive topics with children Journal of Sex Research. 34: 3-9. DOI: 10.1080/00224499709551859  0.284
2006 Hornik RC, Susana Ramirez A. Racial/ethnic disparities and segmentation in communication campaigns American Behavioral Scientist. 49: 868-884. DOI: 10.1177/0002764205283806  0.283
1997 McDivitt JA, Zimicki S, Hornik RC. Explaining the Impact of a Communication Campaign to Change Vaccination Knowledge and Coverage in the Philippines Health Communication. 9: 95-118. DOI: 10.1207/S15327027Hc0902_1  0.28
2005 Sayeed S, Fishbein M, Hornik R, Cappella J, Ahern RK. Adolescent marijuana use intentions: Using theory to plan an intervention Drugs: Education, Prevention and Policy. 12: 19-34. DOI: 10.1080/09687630410001712681  0.279
1994 Romer D, Black M, Ricardo I, Feigelman S, Kaljee L, Galbraith J, Nesbit R, Hornik RC, Stanton B. Social influences on the sexual behavior of youth at risk for HIV exposure. American Journal of Public Health. 84: 977-85. PMID 8203696 DOI: 10.2105/Ajph.84.6.977  0.274
1978 Hornik RC. Television Access and the Slowing of Cognitive Growth American Educational Research Journal. 15: 1-15. DOI: 10.3102/00028312015001001  0.274
2001 Lu B, Zanutto E, Hornik R, Rosenbaum PR. Matching With Doses in an Observational Study of a Media Campaign Against Drug Abuse. Journal of the American Statistical Association. 96: 1245-1253. PMID 25525284 DOI: 10.1198/016214501753381896  0.272
2004 Yzer MC, Cappella JN, Fishbein M, Hornik R, Sayeed S, Ahern RK. The Role of Distal Variables in Behavior Change: Effects of Adolescents' Risk for Marijuana Use on Intention to Use Marijuana. Journal of Applied Social Psychology. 34: 1229-1250. PMID 25132686 DOI: 10.1111/J.1559-1816.2004.Tb02005.X  0.265
2018 Volinsky AC, Kranzler EC, Gibson LA, Hornik RC. Tobacco 21 Policy Support by U.S. Individuals Aged 13-25 Years: Evidence From a Rolling Cross-sectional Study (2014-2017). American Journal of Preventive Medicine. PMID 29776779 DOI: 10.1016/J.Amepre.2018.03.008  0.264
2019 Kranzler EC, Schmälzle R, Pei R, Hornik RC, Falk EB. Message-Elicited Brain Response Moderates the Relationship Between Opportunities for Exposure to Anti-Smoking Messages and Message Recall. The Journal of Communication. 69: 589-611. PMID 32009669 DOI: 10.1093/Joc/Jqz035  0.264
2004 Hornik R. Some reflections on diffusion theory and the role of Everett Rogers. Journal of Health Communication. 143-8. PMID 14960411 DOI: 10.1080/1081070490271610  0.264
2017 Soneji S, Barrington-Trimis JL, Wills TA, Leventhal AM, Unger JB, Gibson LA, Yang J, Primack BA, Andrews JA, Miech RA, Spindle TR, Dick DM, Eissenberg T, Hornik RC, Dang R, et al. Association Between Initial Use of e-Cigarettes and Subsequent Cigarette Smoking Among Adolescents and Young Adults: A Systematic Review and Meta-analysis. Jama Pediatrics. PMID 28654986 DOI: 10.1001/Jamapediatrics.2017.1488  0.264
1992 Romer D, Hornik R. HIV education for youth: the importance of social consensus in behaviour change. Aids Care. 4: 285-303. PMID 1525201 DOI: 10.1080/09540129208253100  0.26
1980 Hornik RC. Communication us Complement in Development Journal of Communication. 30: 10-24. DOI: 10.1111/J.1460-2466.1980.Tb01961.X  0.259
1981 Hornik R. Out-of-School Television and Schooling: Hypotheses and Methods: Review of Educational Research. 51: 193-214. DOI: 10.3102/00346543051002193  0.258
1996 Yoder PS, Hornik RC. Symptoms and perceived severity of illness as predictive of treatment for diarrhea in six Asian and African sites Social Science and Medicine. 43: 429-439. PMID 8844944 DOI: 10.1016/0277-9536(95)00408-4  0.258
2016 Kim HS, Forquer H, Rusko J, Hornik RC, Cappella JN. Selective Exposure to Health Information: The Role of Headline Features in the Choice of Health Newsletter Articles Media Psychology. 1-24. DOI: 10.1080/15213269.2015.1090907  0.256
1992 Yoder PS, McDivitt JA, Hornik R. Knowledge of oral rehydration and response to diarrhea: a comparison among healthcom sites. The International Quarterly of Community Health Education. 13: 201-217. PMID 20840986 DOI: 10.2190/7Kda-Atwp-G97C-D5Bg  0.254
2017 Kable JW, Caulfield MK, Falcone M, McConnell M, Bernardo L, Parthasarathi T, Cooper N, Ashare R, Audrain-McGovern J, Hornik R, Diefenbach P, Lee FJ, Lerman C. No Effect of Commercial Cognitive Training on Neural Activity During Decision-Making. The Journal of Neuroscience : the Official Journal of the Society For Neuroscience. PMID 28694338 DOI: 10.1523/Jneurosci.2832-16.2017  0.249
1994 McDivitt JA, Hornik RC, Carr CD. Quality of home use of oral rehydration solutions: Results from seven healthcom sites Social Science and Medicine. 38: 1221-1234. PMID 8016687 DOI: 10.1016/0277-9536(94)90187-2  0.241
2009 Kelly BJ, Leader AE, Mittermaier DJ, Hornik RC, Cappella JN. The HPV vaccine and the media: how has the topic been covered and what are the effects on knowledge about the virus and cervical cancer? Patient Education and Counseling. 77: 308-13. PMID 19395221 DOI: 10.1016/J.Pec.2009.03.018  0.227
2001 Silva MWAd, Wijekoon A, Hornik R, Martines J. Care seeking in Sri Lanka: one possible explanation for low childhood mortality. Social Science & Medicine. 53: 1363-1372. PMID 11676406 DOI: 10.1016/S0277-9536(00)00425-1  0.227
1975 Hornik RC. Television, background characteristics and learning in El Salvador's educational reform Instructional Science. 4: 293-302. DOI: 10.1007/Bf00053878  0.226
2009 Leader AE, Weiner JL, Kelly BJ, Hornik RC, Cappella JN. Effects of information framing on human papillomavirus vaccination. Journal of Women's Health (2002). 18: 225-33. PMID 19183094 DOI: 10.1089/Jwh.2007.0711  0.22
2010 Bigman CA, Cappella JN, Hornik RC. Effective or ineffective: attribute framing and the human papillomavirus (HPV) vaccine. Patient Education and Counseling. 81: S70-6. PMID 20851560 DOI: 10.1016/J.Pec.2010.08.014  0.22
1975 Mayo JK, Hornik RC, McAnany EG. Instructional television in El Salvador's educational reform Prospects. 5: 120-126. DOI: 10.1007/Bf02220217  0.211
2009 Jacobsohn L, Hornik RC. High brand recognition in the context of an unsuccessful communication campaign: The National Youth Anti-Drug Media Campaign Public Health Branding: Applying Marketing For Social Change. DOI: 10.1093/acprof:oso/9780199237135.003.0008  0.204
2020 Hornik R, Kikut A, Jesch E, Woko C, Siegel L, Kim K. Association of COVID-19 Misinformation with Face Mask Wearing and Social Distancing in a Nationally Representative US Sample. Health Communication. 1-9. PMID 33225745 DOI: 10.1080/10410236.2020.1847437  0.203
2002 Hornik R. Some Complementary Ideas about Social Change Social Marketing Quarterly. 8: 11-14. DOI: 10.1080/15245000212553  0.197
2022 Hornik R, Binns S, Emery S, Epstein VM, Jeong M, Kim K, Kim Y, Kranzler EC, Jesch E, Lee SJ, Levin AV, Liu J, O'Donnell MB, Siegel L, Tran H, et al. The Effects of Tobacco Coverage in the Public Communication Environment on Young People's Decisions to Smoke Combustible Cigarettes. The Journal of Communication. 72: 187-213. PMID 35386823 DOI: 10.1093/joc/jqab052  0.194
1981 Gowin DB, Millman J, Cronbach LJ, Ambron SR, Dornbusch SM, Hess RD, Hornik RC, Phillips DC, Walker DF, Weiner SS. Toward Reform of Program Evaluation Educational Evaluation and Policy Analysis. 3: 85. DOI: 10.2307/1163707  0.193
2020 Kikut A, Williams S, Hornik R. A Toxic Blend: Assessing the Effects of Cross-Source Media Coverage of Flavored E-Cigarettes on Youth and Young Adult Perceptions. Journal of Health Communication. 1-10. PMID 33104493 DOI: 10.1080/10810730.2020.1834032  0.189
2016 Lee SJ, Brennan E, Gibson LA, Tan ASL, Kybert-Momjian A, Liu J, Hornik R. Predictive Validity of an Empirical Approach for Selecting Promising Message Topics: A Randomized-Controlled Study Journal of Communication. 66: 433-453. DOI: 10.1111/jcom.12227  0.189
2015 Jeong M, Tan ASL, Brennan E, Gibson L, Hornik RC. Talking About Quitting: Interpersonal Communication as a Mediator of Campaign Effects on Smokers’ Quit Behaviors Journal of Health Communication. DOI: 10.1080/10810730.2015.1018620  0.157
2021 Jesch E, Kikut AI, Hornik R. Comparing belief in short-term versus long-term consequences of smoking and vaping as predictors of non-use in a 3-year nationally representative survey study of US youth. Tobacco Control. PMID 34725270 DOI: 10.1136/tobaccocontrol-2021-056886  0.141
1994 Zimicki S, Hornik RC, Verzosa CC, Hernandez JR, de Guzman E, Dayrit M, Fausto A, Lee MB, Abad M. Improving vaccination coverage in urban areas through a health communication campaign: the 1990 Philippine experience. Bulletin of the World Health Organization. 72: 409-22. PMID 8062399  0.132
2021 Woko C, Siegel L, Hornik R. An Investigation of Low COVID-19 Vaccination Intentions among Black Americans: The Role of Behavioral Beliefs and Trust in COVID-19 Information Sources. Journal of Health Communication. 25: 819-826. PMID 33719874 DOI: 10.1080/10810730.2020.1864521  0.129
1998 Hornik R. Public Opinion Quarterly. 62: 427. DOI: 10.1086/297854  0.12
1994 Yoder PS, Hornik RC. Perceptions of severity of diarrhoea and treatment choice: A comparative study of HealthCom sites Journal of Tropical Medicine and Hygiene. 97: 1-12. PMID 8107166  0.113
2014 Stevens R, Hornik RC. AIDS in black and white: the influence of newspaper coverage of HIV/AIDS on HIV/AIDS testing among African Americans and White Americans, 1993-2007. Journal of Health Communication. 19: 893-906. PMID 24597895 DOI: 10.1080/10810730.2013.864730  0.072
2022 Kikut A, Clark D, Jesch E, Hornik R. Strengthened belief in vaccine effectiveness predicted increased COVID-19 vaccination intention and behaviour: Results from a nationally representative longitudinal survey of U.S. adults from July 2020 to April/May 2021. Vaccine. PMID 36088194 DOI: 10.1016/j.vaccine.2022.08.046  0.067
2023 Hornik R. Research to Help Projects Operate Successfully. Global Health, Science and Practice. 11. PMID 38110206 DOI: 10.9745/GHSP-D-23-00433  0.047
2013 Hornik RC. Why Can't We Sell Human Rights Like We Sell Soap? Understanding Social Action, Promoting Human Rights. DOI: 10.1093/acprof:oso/9780195371895.003.0003  0.015
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