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Marco Wolf, Ph.D. - Publications

Affiliations: 
2008 New Mexico State University, Las Cruces, NM, United States 
Area:
Marketing Business Administration
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8 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Wolf M, Ritz W, McQuitty S. Prosumers who home brew: a study of motivations and outcomes The Journal of Marketing Theory and Practice. 1-12. DOI: 10.1080/10696679.2020.1801321  0.57
2019 Ritz W, Wolf M, McQuitty S. Digital marketing adoption and success for small businesses: The application of the do-it-yourself and technology acceptance models Journal of Research in Interactive Marketing. 13: 179-203. DOI: 10.1108/Jrim-04-2018-0062  0.602
2015 Wolf M, Albinsson PA, Becker C. Do-it-yourself projects as path toward female empowerment in a gendered market place Psychology and Marketing. 32: 133-143. DOI: 10.1002/Mar.20768  0.356
2013 Hampton GM, Peterson RT, Wolf M. The Effects of Consumption and Work Satisfaction on the Life of Professionals: The Case of University Professors International Journal of Marketing Studies. 5: 1. DOI: 10.5539/Ijms.V5N3P1  0.316
2013 Wolf M, McQuitty S. Circumventing traditional markets: An empirical study of the marketplace motivations and outcomes of consumers' do-it-yourself behaviors Journal of Marketing Theory and Practice. 21: 195-209. DOI: 10.2753/Mtp1069-6679210205  0.612
2013 McQuitty S, Wolf M. Structural Equation Modeling: A Practical Introduction Journal of African Business. 14: 58-69. DOI: 10.1080/15228916.2013.765325  0.556
2012 Limbu YB, Wolf M, Lunsford D. Perceived ethics of online retailers and consumer behavioral intentions: The mediating roles of trust and attitude Journal of Research in Interactive Marketing. 6: 133-154. DOI: 10.1108/17505931211265435  0.453
2011 Limbu YB, Wolf M, Lunsford DL. Consumers' perceptions of online ethics and its effects on satisfaction and loyalty Journal of Research in Interactive Marketing. 5: 71-89. DOI: 10.1108/17505931111121534  0.401
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