| Year |
Citation |
Score |
| 2020 |
Hong J, Desai KK. Variety-Seeking Behavior and Information Processing in Choosing a Vacation Destination: Journal of Travel Research. 59: 850-863. DOI: 10.25384/Sage.C.4585922.V1 |
0.329 |
|
| 2018 |
Hariharan VG, Desai KK, Talukdar D, Inman JJ. Shopper marketing moderators of the brand equity – behavioral loyalty relationship Journal of Business Research. 85: 91-104. DOI: 10.1016/J.Jbusres.2017.12.002 |
0.432 |
|
| 2018 |
Montgomery NV, Raju S, Desai KK, Unnava HR. When Good Consumers Turn Bad: Psychological Contract Breach in Committed Brand Relationships Journal of Consumer Psychology. 28: 437-449. DOI: 10.1002/Jcpy.1015 |
0.364 |
|
| 2015 |
Mao H, Li X, Desai KK, Jain SP. Self-construal and feature centrality Marketing Letters. DOI: 10.1007/S11002-015-9380-Z |
0.334 |
|
| 2014 |
Chowdhury TG, Desai KK, Bolton L. Accentuate the positive: How identity affects customer satisfaction Journal of Consumer Marketing. 31: 371-379. DOI: 10.1108/Jcm-03-2014-0915 |
0.398 |
|
| 2014 |
Desai KK, Gauri DK, Ma Y. An Empirical Investigation of Composite Product Choice Journal of Retailing. 90: 493-510. DOI: 10.1016/J.Jretai.2014.09.002 |
0.402 |
|
| 2014 |
Desai KK, Trivedi M. Do consumer perceptions matter in measuring choice variety and variety seeking? Journal of Business Research. 67: 2786-2792. DOI: 10.1016/J.Jbusres.2012.08.019 |
0.45 |
|
| 2011 |
Thomas M, Desai KK, Seenivasan S. How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices Journal of Consumer Research. 38: 126-139. DOI: 10.1086/657331 |
0.327 |
|
| 2009 |
Chowdhury TG, Ratneshwar S, Desai KK. The role of exploratory buying behavior tendencies in choices made for others Journal of Consumer Psychology. 19: 517-525. DOI: 10.1016/J.Jcps.2009.05.003 |
0.419 |
|
| 2008 |
Trivedi M, Morgan MS, Desai KK. Consumer's value for informational role of agent in service industry Journal of Services Marketing. 22: 149-159. DOI: 10.1108/08876040810862886 |
0.345 |
|
| 2007 |
Jain SP, Desai KK, Mao H. The Influence of Chronic and Situational Self-Construal on Categorization Journal of Consumer Research. 34: 66-76. DOI: 10.1086/513047 |
0.339 |
|
| 2007 |
Desai KK, Raju S. Adverse influence of brand commitment on consideration of and preference for competing brands Psychology & Marketing. 24: 595-614. DOI: 10.1002/Mar.20175 |
0.405 |
|
| 2006 |
Basuroy S, Desai KK, Talukdar D. An Empirical Investigation of Signaling in the Motion Picture Industry Journal of Marketing Research. 43: 287-295. DOI: 10.1509/Jmkr.43.2.287 |
0.323 |
|
| 2005 |
Desai KK, Basuroy S. Interactive influence of genre familiarity, star power, and critics' reviews in the cultural goods industry: The case of motion pictures Psychology & Marketing. 22: 203-223. DOI: 10.1002/Mar.20055 |
0.361 |
|
| 2003 |
Desai KK, Ratneshwar S. Consumer Perceptions of Product Variants Positioned on Atypical Attributes Journal of the Academy of Marketing Science. 31: 22-35. DOI: 10.1177/0092070302238600 |
0.417 |
|
| 2003 |
Desai KK, Talukdar D. Relationship between product groups' price perceptions, shopper's basket size, and grocery store's overall store price image Psychology & Marketing. 20: 903-933. DOI: 10.1002/Mar.10102 |
0.457 |
|
| 2002 |
Desai KK, Keller KL. The Effects of Ingredient Branding Strategies on Host Brand Extendibility Journal of Marketing. 66: 73-93. DOI: 10.1509/Jmkg.66.1.73.18450 |
0.387 |
|
| 2000 |
Desai KK, Hoyer WD. Descriptive Characteristics of Memory-Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity Journal of Consumer Research. 27: 309-323. DOI: 10.1086/317587 |
0.325 |
|
| 1998 |
Desai KK, Mahajan V. Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers Journal of Business Research. 42: 309-324. DOI: 10.1016/S0148-2963(97)00127-6 |
0.339 |
|
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