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Rohini Ahluwalia - Publications

Affiliations: 
Business Administration University of Minnesota, Twin Cities, Minneapolis, MN 
Area:
Marketing Business Administration, Cognitive Psychology
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12 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2015 Rahinel R, Ahluwalia R. Attention modes and price importance: How experiencing and mind-wandering influence the prioritization of changeable stimuli Journal of Consumer Research. 42: 214-234. DOI: 10.1093/Jcr/Ucv016  0.453
2013 Choi B, Ahluwalia R. Determinants of brand switching: the role of consumer inferences, brand commitment, and perceived risk Journal of Applied Social Psychology. 43: 981-991. DOI: 10.1111/Jasp.12062  0.358
2013 Loughran Dommer S, Swaminathan V, Ahluwalia R. Using differentiated brands to deflect exclusion and protect inclusion: The moderating role of self-esteem on attachment to differentiated brands Journal of Consumer Research. 40: 657-675. DOI: 10.1086/671763  0.324
2009 Swaminathan V, Stilley KM, Ahluwalia R. When brand personality matters: The moderating role of attachment styles Journal of Consumer Research. 35: 985-1002. DOI: 10.1086/593948  0.337
2008 Ahluwalia R. How Far Can a Brand Stretch? Understanding the Role of Self-Construal Journal of Marketing Research. 45: 337-350. DOI: 10.1509/Jmkr.45.3.337  0.349
2007 Fang X, Singh SN, Ahluwalia R. An examination of different explanations for the mere exposure effect Journal of Consumer Research. 34: 97-103. DOI: 10.1086/513050  0.354
2004 Ahluwalia R, Burnkrant RE. Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions Journal of Consumer Research. 31: 26-42. DOI: 10.1086/383421  0.384
2002 Ahluwalia R. How Prevalent Is the Negativity Effect in Consumer Environments Journal of Consumer Research. 29: 270-279. DOI: 10.1086/341576  0.388
2001 Ahluwalia R, Unnava HR, Burnkrant RE. The Moderating Role of Commitment on the Spillover Effect of Marketing Communications Journal of Marketing Research. 38: 458-470. DOI: 10.1509/Jmkr.38.4.458.18903  0.342
2000 Ahluwalia R, Burnkrant RE, Unnava HR. Consumer Response to Negative Publicity: The Moderating Role of Commitment Journal of Marketing Research. 37: 203-214. DOI: 10.1509/Jmkr.37.2.203.18734  0.364
2000 Ahluwalia R, Gürhan-Canli Z. The Effects of Extensions on the Family Brand Name: An Accessibility‐Diagnosticity Perspective Journal of Consumer Research. 27: 371-381. DOI: 10.1086/317591  0.303
2000 Ahluwalia R. Examination of psychological processes underlying resistance to persuasion Journal of Consumer Research. 27: 217-232. DOI: 10.1086/314321  0.395
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