| Year |
Citation |
Score |
| 2017 |
Liu Y, Li KJ, Chen H(, Balachander S. The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency Journal of Marketing. 81: 83-102. DOI: 10.1509/Jm.15.0315 |
0.569 |
|
| 2017 |
Balachander S, Gal-Or E, Geylani T, Kim AJ. Provision of Optional Versus Standard Product Features in Competition Journal of Marketing. 81: 80-95. DOI: 10.1509/Jm.15.0208 |
0.523 |
|
| 2015 |
Pedram M, Balachander S. Increasing quality sequence: When is it an optimal product introduction strategy? Management Science. 61: 2487-2494. DOI: 10.1287/Mnsc.2014.2001 |
0.648 |
|
| 2014 |
Liu Y, Balachander S. How Long Has it Been Since the Last Deal? Consumer Promotion Timing Expectations and Promotional Response Qme-Quantitative Marketing and Economics. 12: 85-126. DOI: 10.1007/S11129-013-9141-3 |
0.498 |
|
| 2013 |
Balachander S, Ghosh B. Bayesian estimation of a simultaneous probit model using error augmentation: An application to multi-buying and churning behavior Qme-Quantitative Marketing and Economics. 11: 437-458. DOI: 10.1007/S11129-013-9137-Z |
0.633 |
|
| 2012 |
Kim A, Balachander S, Kannan KN. On the optimal number of advertising slots in a generalized second-price auction Marketing Letters. 23: 851-868. DOI: 10.1007/S11002-012-9193-2 |
0.352 |
|
| 2010 |
Balachander S, Ghosh B, Stock A. Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions Marketing Science. 29: 624-638. DOI: 10.1287/Mksc.1090.0540 |
0.683 |
|
| 2009 |
Bezawada R, Balachander S, Kannan PK, Shankar V. Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights Journal of Marketing. 73: 99-117. DOI: 10.1509/Jmkg.73.3.99 |
0.505 |
|
| 2009 |
Balachander S, Liu Y, Stock A. An Empirical Analysis of Scarcity Strategies in the Automobile Industry Management Science. 55: 1623-1637. DOI: 10.1287/Mnsc.1090.1056 |
0.649 |
|
| 2009 |
Balachander S, Stock A. Limited Edition Products: When and When Not to Offer Them Marketing Science. 28: 336-355. DOI: 10.1287/Mksc.1080.0401 |
0.712 |
|
| 2008 |
Oakley JL, Duhachek A, Balachander S, Sriram S. Order of Entry and the Moderating Role of Comparison Brands in Brand Extension Evaluation Journal of Consumer Research. 34: 706-712. DOI: 10.1086/521905 |
0.402 |
|
| 2007 |
Sriram S, Balachander S, Kalwani MU. Monitoring the Dynamics of Brand Equity Using Store-Level Data Journal of Marketing. 71: 61-78. DOI: 10.1509/Jmkg.71.2.61 |
0.524 |
|
| 2007 |
Ghosh B, Balachander S. Research Note---Competitive Bundling and Counterbundling with Generalist and Specialist Firms Management Science. 53: 159-168. DOI: 10.1287/Mnsc.1060.0601 |
0.735 |
|
| 2005 |
Stock A, Balachander S. The Making of a Hot Product: A Signaling Explanation of Marketers' Scarcity Strategy Management Science. 51: 1181-1192. DOI: 10.1287/Mnsc.1050.0381 |
0.741 |
|
| 2003 |
Balachander S, Ghose S. Reciprocal spillover effects: A strategic benefit of brand extensions Journal of Marketing. 67: 4-13. DOI: 10.1509/Jmkg.67.1.4.18594 |
0.502 |
|
| 2001 |
Balachander S. Warranty Signalling and Reputation Management Science. 47: 1282-1289. DOI: 10.1287/Mnsc.47.9.1282.9783 |
0.545 |
|
| 1998 |
Balachander S, Srinivasan K. Modifying Customer Expectations of Price Decreases for a Durable Product Management Science. 44: 776-786. DOI: 10.1287/Mnsc.44.6.776 |
0.558 |
|
| 1998 |
Balachander S, Srinivasan K. Quantity Discounts, Manufacturer and Channel Profit Maximization: Impact of Retailer Heterogeneity Marketing Letters. 9: 169-179. DOI: 10.1023/A:1007909032191 |
0.419 |
|
| 1994 |
Balachander S, Srinivasan K. Selection of product line qualities and prices to signal competitive advantage Management Science. 40: 824-841. DOI: 10.1287/Mnsc.40.7.824 |
0.592 |
|
| 1994 |
Balachander S, Farquhar PH. Gaining More by Stocking Less: A Competitive Analysis of Product Availability Marketing Science. 13: 3-22. DOI: 10.1287/Mksc.13.1.3 |
0.641 |
|
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