| Year |
Citation |
Score |
| 2018 |
Jiang P. Understanding the efficiency of keywords in search engine marketing - a comparison study using data envelopment analysis International Journal of Electronic Business. 14: 273-292. DOI: 10.1504/Ijeb.2018.10017170 |
0.344 |
|
| 2015 |
Jiang P, Balasubramanian SK, Lambert ZV. Responses to customized products: The consumers’ behavioral intentions Journal of Services Marketing. 29: 314-326. DOI: 10.1108/Jsm-01-2014-0019 |
0.539 |
|
| 2014 |
Jiang P, Jones DB. An exploratory study of factors affecting consumer international online shopping behavior International Journal of E-Business Research. 10: 45-60. DOI: 10.4018/Ijebr.2014040103 |
0.437 |
|
| 2014 |
Jiang P, Balasubramanian SK, Lambert ZV. Consumers' value perceptions of e-customization - a model incorporating information framing and product type Journal of Consumer Marketing. 31: 54-67. DOI: 10.1108/Jcm-04-2013-0534 |
0.534 |
|
| 2014 |
Jiang P, Balasubramanian SK. An empirical comparison of market efficiency: Electronic marketplaces vs. traditional retail formats Electronic Commerce Research and Applications. 13: 98-109. DOI: 10.1016/J.Elerap.2013.11.003 |
0.455 |
|
| 2013 |
Jiang P. Determinants Of Participants Responses To Marketing Communications On Social Networking Sites The Journal of Academy of Business and Economics. 13: 61-78. DOI: 10.18374/Jabe-13-1.6 |
0.31 |
|
| 2013 |
Jiang P, Rosenbloom B. Consumer knowledge and external pre-purchase information search: A meta-analysis of the evidence Research in Consumer Behavior. 15: 353-389. DOI: 10.1108/S0885-2111(2013)0000015023 |
0.456 |
|
| 2010 |
Jiang P, Chia SL. Developing Integrated Marketing Communication (IMC) in online communities: a conceptual perspective from search, experience and credence segmentation International Journal of Internet Marketing and Advertising. 6: 22. DOI: 10.1504/Ijima.2010.030431 |
0.326 |
|
| 2009 |
Jiang P. Exploring the Price Efficiency within Automotive Markets - An Application of Data Envelopment Analysis International Journal of Market Research. 51: 1-18. DOI: 10.1177/147078530905100305 |
0.394 |
|
| 2009 |
Jiang P. Consumer Adoption of Mobile Internet Services: An Exploratory Study Journal of Promotion Management. 15: 418-454. DOI: 10.1080/10496490903196213 |
0.375 |
|
| 2008 |
Jiang P. Adopting mobile internet: a demographic and usage perspective International Journal of Electronic Business. 6: 232-260. DOI: 10.1504/Ijeb.2008.019106 |
0.315 |
|
| 2008 |
Jiang P. The perceived fairness and efficiency of used car markets International Journal of Business Performance Management. 10: 412-433. DOI: 10.1504/Ijbpm.2008.019995 |
0.439 |
|
| 2008 |
Jiang P, Jones DB, Javie S. How third-party certification programs relate to consumer trust in online transactions: An exploratory study Psychology & Marketing. 25: 839-858. DOI: 10.1002/Mar.20243 |
0.494 |
|
| 2006 |
Jiang P, Talaga J. Building a customer base in the electronic marketplace: an empirical exploration of the e‐tailing industry Journal of Services Marketing. 20: 429-438. DOI: 10.1108/08876040610704865 |
0.519 |
|
| 2005 |
Snipes RL, Ingram R, Jiang P. Information search in health care decision-making: A study of word-of-mouth and internet information users Journal of Hospital Marketing and Public Relations. 15: 33-53. PMID 16201416 DOI: 10.1300/J375V15N02_03 |
0.336 |
|
| 2005 |
Jiang P, Rosenbloom B. Customer intention to return online: Price perception, attribute-level performance, and satisfaction unfolding over time European Journal of Marketing. 39: 150-174. DOI: 10.1108/03090560510572061 |
0.607 |
|
| 2004 |
Jiang P. The role of brand name in customization decisions: a search vs experience perspective Journal of Product & Brand Management. 13: 73-83. DOI: 10.1108/10610420410529708 |
0.537 |
|
| 2003 |
Jiang P. Understanding Customers' Intention to Seek for a Better Deal in Electronic Marketplace: The Role of Tolerance for Sacrifice Gap Journal of Internet Commerce. 2: 39-63. DOI: 10.1300/J179V02N03_05 |
0.639 |
|
| 2002 |
Jiang P. A model of price search behavior in electronic marketplace Internet Research. 12: 181-190. DOI: 10.1108/10662240210422530 |
0.487 |
|
| 2002 |
Jiang P. Exploring consumers' willingness to pay for online customisation and its marketing outcomes Journal of Targeting, Measurement and Analysis For Marketing. 11: 168-183. DOI: 10.1057/Palgrave.Jt.5740075 |
0.558 |
|
| 2000 |
Jiang P. Segment‐based mass customization: an exploration of a new conceptual marketing framework Internet Research. 10: 215-226. DOI: 10.1108/10662240010331975 |
0.465 |
|
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