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High-probability grants
According to our matching algorithm, Bertram Gawronski is the likely recipient of the following grants.
Years |
Recipients |
Code |
Title / Keywords |
Matching score |
2015 — 2018 |
Gawronski, Bertram Josephs, Robert (co-PI) [⬀] |
N/AActivity Code Description: No activity code was retrieved: click on the grant title for more information |
A Multinomial Process Model of Moral Judgment @ University of Texas At Austin
For centuries, societies have wrestled with the question of how to balance the rights of the individual versus the greater good (for example, protection of civil rights versus protection from terrorist attacks). Many currently pressing debates in our society and urgent challenges have such issues at their root. To act (or omit acting) in order to protect the individual rights of one person, independent of any consideration of the broader context or broader consequences, abides by the moral principle of deontology. On the other hand when the well-being of a large number of people will be harmed as a result of those decisions it creates a dilemma, as this violates a moral principle of utilitarianism. Because both moral principles are intuitively plausible, they can lead to psychological conflicts within individuals and ideological conflicts in society when the two principles suggest different conclusions in a particular situation. To provide a basis for the resolution of such conflicts, the proposed research will examine the psychological processes underlying people's responses to moral dilemmas, their situational and individual determinants, and their effects on moral behavior in different contexts.
To address the study aims, the project will test and utilize a newly developed mathematical model that quantifies the unique contributions of three components that determine people's responses to moral dilemmas. Two are deontology and utilitarianism; the third is people's general tendencies toward action and inaction. In a series of 14 studies, the researcher will examine the contribution of cognitive and emotional processes to moral dilemma responses, the role of neuroendocrine factors in shaping moral decisions, and downstream effects of these processes on morally relevant behavior such as cheating and helping. By offering fine-grained measurements of the components, the proposed studies will provide deeper insights into the psychological processes underlying moral judgments and valuable practical implications for the resolution of moral controversies in society. In addition to illuminating the causes and consequences of moral judgments, the findings of this project will contribute to the scientific understanding of human action by identifying the conditions under which moral thoughts and feelings do and do not result in corresponding moral actions. The project also makes a valuable contribution to the development of research infrastructure by offering a novel tool for detailed analyses of moral judgments that will be freely available to other researchers.
|
0.954 |
2017 — 2020 |
Gawronski, Bertram |
N/AActivity Code Description: No activity code was retrieved: click on the grant title for more information |
Associative and Propositional Processes in Evaluative Conditioning: a Multinomial Modeling Approach @ University of Texas At Austin
When an object is repeatedly paired with a pleasant or unpleasant event, a person's evaluative reactions to the object become consistent with the person's natural response to the paired event. For example, repeated pairings of a consumer product with pleasant images causes a positive reaction to the consumer product. This influence is known as evaluative conditioning. It reflects a change in the evaluation of an object because of its pairings with something else that causes a positive or negative response. Evaluative conditioning is known to occur very commonly in commercial advertisements, health communications, and a variety of learning settings. Traditionally, evaluative conditioning effects have been assumed to be the result of automatic processes that are beyond a person's intentional control. However, recent research suggests that evaluative conditioning effects may be much less automatic than previously assumed. In contrast to traditional views, these findings raise the possibility that people may be able to intentionally control the influence of repeated pairings of an object with a pleasant or unpleasant event. The current project addresses this question by developing a mathematical model to test competing predictions about the psychological mechanisms underlying evaluative conditioning effects.
The main goal of this project is to address a debate about the psychological mechanisms underlying evaluative conditioning effects. Evaluative conditioning refers to the change in the evaluation of a conditioned stimulus (CS) due to its pairings with a positive or negative unconditioned stimulus (US). Single-process theories posit that evaluative conditioning effects arise from a person's deliberate thoughts about how a CS is related to a co-occurring US. Dual-process theories suggest that evaluative conditioning effects can additionally arise from the automatic formation of mental associations between a CS and a co-occurring US. The two theories differ in their assumptions about the effects of CS-US relations that imply an evaluation of the CS that is opposite to that of the US. Dual-process theories suggest that CS-US pairings can influence evaluative responses to the CS irrespective of the relation between the CS and the US. In contrast, single-process theories suggest that evaluative responses to the CS should reflect its actual relation to the US. A mathematical model will be used to test competing predictions of the two theories using judgments and choices in the domain of consumer decisions and social preferences. The research will provide valuable insight into the debate between single-process and dual-process theories of evaluative conditioning and for a wide range of applications that involve evaluative conditioning effects.
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0.954 |