Nancy J. Stephens
Affiliations: | Arizona State University, Tempe, AZ, United States |
Area:
marketing, communications, servicesGoogle:
"Nancy Stephens"Mean distance: 30533.1
Cross-listing: AAA tree
Parents
Sign in to add mentor| Arnold Barban | grad student | UIUC (AAA tree) | |
| Isabella C.M. Cunningham | grad student | 1976-1980 | UT Austin |
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Publications
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| Stephens NJ, Swartz TA. (2013) Beliefs of Chinese buyers of pirated goods Journal of Consumer Behaviour. 12: 42-48 |
| Gwinner KP, Stephens N. (2001) Testing the implied mediational role of cognitive age Psychology & Marketing. 18: 1031-1048 |
| Stephens N, Gwinner KP. (1998) Why don’t some people complain? A cognitive-emotive process model of consumer complaint behavior Journal of the Academy of Marketing Science. 26: 172-189 |
| Stephens N. (1991) Cognitive Age: A Useful Concept for Advertising? Journal of Advertising. 20: 37-48 |
| Mertz B, Stephens N. (1986) Marketing to older American consumers. International Journal of Aging & Human Development. 23: 47-58 |
| Stephens N, Merrill BD. (1984) Targeting the over Sixty-Five Vote in Political Campaigns Journal of Advertising. 13: 17-49 |
| Stephens N. (1982) The Effectiveness of Time-Compressed Television Advertisements with Older Adults Journal of Advertising. 11: 48-76 |
| Stephens N. (1981) Media use and Media Attitude Changes with Age and with Time Journal of Advertising. 10: 38-47 |