William Hedgcock

Marketing University of Iowa, Iowa City, IA 
"William Hedgcock"
Mean distance: 18.3 (cluster 23)
BETA: Related publications


You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect.

Halfmann K, Hedgcock W, Denburg NL. (2019) Neural correlates of cognitive reappraisal of positive and negative affect in older adults. Aging & Mental Health. 1-8
Koestner BP, Hedgcock W, Halfmann K, et al. (2016) The Role of the Ventromedial Prefrontal Cortex in Purchase Intent Among Older Adults. Frontiers in Aging Neuroscience. 8: 189
Halfmann K, Hedgcock W, Kable J, et al. (2015) Individual differences in the neural signature of subjective value among older adults. Social Cognitive and Affective Neuroscience
Denburg NL, Hedgcock WM. (2015) Chapter 5 - Age-Associated Executive Dysfunction, the Prefrontal Cortex, and Complex Decision Making Aging and Decision Making: Empirical and Applied Perspectives. 79-101
Halfmann K, Hedgcock W, Bechara A, et al. (2014) Functional neuroimaging of the Iowa Gambling Task in older adults. Neuropsychology. 28: 870-80
Halfmann K, Hedgcock W, Denburg NL. (2013) Age-Related Differences in Discounting Future Gains and Losses. Journal of Neuroscience, Psychology, and Economics. 6: 42-54
Malkoc SA, Hedgcock W, Hoeffler S. (2013) Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives Journal of Consumer Psychology. 23: 317-329
Hedgcock WM, Crowe DA, Leuthold AC, et al. (2010) A magnetoencephalography study of choice bias. Experimental Brain Research. 202: 121-7
Hedgcock W, Rao AR, Chen HA. (2009) Could ralph nader's entrance and exit have helped al gore? The impact of decoy dynamics on consumer choice Journal of Marketing Research. 46: 330-343
Hedgcock W, Rao AR. (2009) Trade-off aversion as an explanation for the attraction effect: A functional magnetic resonance imaging study Journal of Marketing Research. 46: 1-13
See more...