Patrick T. Vargas

Affiliations: 
University of Illinois, Urbana-Champaign, Urbana-Champaign, IL 
Area:
attitudes, persuasion, implicit consumer cognition
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"Patrick Vargas"
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Richard E. Petty grad student 1997 Ohio State (AAA tree)
William von Hippel grad student 1992-1997 Ohio State
Richard Petty grad student 1992-1997 Ohio State (PsychTree)
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Publications

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Biegler P, Vargas P. (2016) Feeling Is Believing: Evaluative Conditioning and the Ethics of Pharmaceutical Advertising Journal of Bioethical Inquiry. 1-9
Shim C, Vargas PT, Santos CA. (2015) Oriental imagery and American attitudes toward Asia: an exploratory tourism study Journal of Tourism and Cultural Change. 13: 165-181
Biegler P, Kennett J, Oakley J, et al. (2015) Ethics of implicit persuasion in pharmaceutical advertising Handbook of Neuroethics. 1647-1668
Yoon G, Vargas PT. (2014) Know thy avatar: the unintended effect of virtual-self representation on behavior. Psychological Science. 25: 1043-5
Yoon G, Vargas PT. (2013) Seeing without looking: The effects of hemispheric functioning on memory for brands in computer games Journal of Advertising. 42: 131-141
Chen CC, Schwartz Z, Vargas P. (2011) The search for the best deal: How hotel cancellation policies affect the search and booking decisions of deal-seeking customers International Journal of Hospitality Management. 30: 129-135
Yoon S, Vargas PT. (2010) Feeling happier when paying more: Dysfunctional counterfactual thinking in consumer affect Psychology and Marketing. 27: 1075-1100
Scott LM, Vargas P. (2007) Writing with pictures: Toward a unifying theory of consumer response to images Journal of Consumer Research. 34: 341-356
Robinson MD, Meier BP, Vargas PT. (2005) Extraversion, threat categorizations, and negative affect: a reaction time approach to avoidance motivation. Journal of Personality. 73: 1397-436
Forgas JP, Laham SM, Vargas PT. (2005) Mood effects on eyewitness memory: Affective influences on susceptibility to misinformation Journal of Experimental Social Psychology. 41: 574-588
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