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Wayne S. DeSarbo

Affiliations: 
Marketing Pennsylvania State University, State College, PA, United States 
Area:
Marketing Business Administration, General Business Administration, Statistics
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"Wayne DeSarbo"
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Crystal J. Scott grad student 2007 Penn State
Simon Blanchard grad student 2011 Penn State

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Publications

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Lee KH, Chen Q, DeSarbo WS, et al. (2021) Estimating Finite Mixtures of Ordinal Graphical Models. Psychometrika
Kappe ER, DeSarbo WS, Medeiros MC. (2020) A Smooth Transition Finite Mixture Model for Accommodating Unobserved Heterogeneity Journal of Business & Economic Statistics. 38: 580-592
Ding Y, DeSarbo WS, Hanssens DM, et al. (2020) The past, present, and future of measurement and methods in marketing analysis Marketing Letters. 31: 175-186
Kim S, DeSarbo WS, Fong DK. (2018) A hierarchical Bayesian approach for examining heterogeneity in choice decisions Journal of Mathematical Psychology. 82: 56-72
Kappe E, Blank AS, DeSarbo WS. (2018) A random coefficients mixture hidden Markov model for marketing research International Journal of Research in Marketing. 35: 415-431
Blanchard SJ, Aloise D, Desarbo WS. (2017) Extracting Summary Piles from Sorting Task Data Journal of Marketing Research. 54: 398-414
Park J, Rajagopal P, Dillon W, et al. (2017) A new bayesian spatial model for brand positioning Journal of Modelling in Management. 12: 0-0
Bijmolt TH, DeSarbo WS, Wedel M. (2016) A Multidimensional Scaling Model Accommodating Differential Stimulus Familiarity. Multivariate Behavioral Research. 33: 41-63
Fong DK, DeSarbo WS, Chen Z, et al. (2015) A Bayesian Vector Multidimensional Scaling Procedure Incorporating Dimension Reparameterization with Variable Selection. Psychometrika
DeSarbo WS, Hwang H, Stadler Blank A, et al. (2015) Constrained Stochastic Extended Redundancy Analysis. Psychometrika. 80: 516-34
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