Vinod Venkatraman

Duke University, Durham, NC 
"Vinod Venkatraman"
Mean distance: 14.87 (cluster 23)


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Scott Huettel grad student 2011 Duke
 (Strategic Variability in Risky Choice: Mechanisms and Implications for Neuroanatomy of Cognitive Control.)
Michael WL Chee research scientist 1999-2006 Cognitive Neuroscience Lab, Singapore
 (Faculty at Temple University)


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Khoi D. Vo research assistant 2012-2015 Temple University
Khoi D. Vo research assistant 2012-2015 Temple University
William H. Hampton grad student
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Li R, Smith DV, Clithero JA, et al. (2017) Reason's Enemy Is Not Emotion: Engagement of Cognitive Control Networks Explains Biases in Gain/Loss Framing. The Journal of Neuroscience : the Official Journal of the Society For Neuroscience
Hampton WH, Alm KH, Venkatraman V, et al. (2017) Dissociable Frontostriatal White Matter Connectivity Underlies Reward and Motor Impulsivity. Neuroimage
Venkatraman V, Dimoka A, Pavlou PA, et al. (2015) Predicting advertising success beyond traditional measures: New insights from neurophysiological methods and market response modeling Journal of Marketing Research. 52: 436-452
Laureiro-Martínez D, Venkatraman V, Cappa S, et al. (2015) Cognitive neurosciences and strategic management: Challenges and opportunities in tying the knot Advances in Strategic Management. 32: 351-370
Plassmann H, Venkatraman V, Huettel S, et al. (2015) Consumer neuroscience: Applications, challenges, and possible solutions Journal of Marketing Research. 52: 427-435
Venkatraman V, Payne JW, Huettel SA. (2014) An overall probability of winning heuristic for complex risky decisions: Choice and eye fixation evidence Organizational Behavior and Human Decision Processes. 125: 73-87
Venkatraman V. (2013) Why bother with the brain? A role for decision neuroscience in understanding strategic variability. Progress in Brain Research. 202: 267-88
Venkatraman V, Huettel SA. (2012) Strategic control in decision-making under uncertainty. The European Journal of Neuroscience. 35: 1075-82
Venkatraman V, Clithero JA, Fitzsimons GJ, et al. (2012) New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences Journal of Consumer Psychology. 22: 143-153
Taren AA, Venkatraman V, Huettel SA. (2011) A parallel functional topography between medial and lateral prefrontal cortex: evidence and implications for cognitive control. The Journal of Neuroscience : the Official Journal of the Society For Neuroscience. 31: 5026-31
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