Ryan K. Zapalac, Ph.D.

Affiliations: 
2004 University of Houston, Houston, TX, United States 
Area:
Social Psychology, Marketing Business Administration
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Parents

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Dale Pease grad student 2004 University of Houston
 (Construction and validation of the Metamotivational Sport Identification Scale (MSIS).)
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Publications

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Ian Norris J, Wann DL, Zapalac RK. (2015) Sport fan maximizing: Following the best team or being the best fan? Journal of Consumer Marketing. 32: 157-166
Wann DL, Grieve FG, Zapalac RK, et al. (2014) Examining the superstitions of sport fans: Types of superstitions, perceptions of impact, and relationship with team identification Innovative Writings in Sport and Exercise Psychology. 281-304
Zhang JJ, Lam ETC, Cianfrone BA, et al. (2011) An importance-performance analysis of media activities associated with WNBA game consumption Sport Management Review. 14: 64-78
Zapalac RK, Lee JT, Pease DG. (2011) Burnout in high school basketball coaches from a reversal theory perspective Coaching and Management Techniques in Athletics. 87-106
Zapalac RK, Zhang JJ, Pease DG. (2010) Understanding women's collegiate volleyball spectators from the perspectives of sociodemographics, market demand and consumption level International Journal of Sports Marketing and Sponsorship. 11: 320-343
Grieve FG, Shoenfelt EL, Wann DL, et al. (2009) The puck stops here: A brief report on National Hockey League fans' reactions to the 2004-2005 lockout International Journal of Sport Management and Marketing. 5: 101-114
Grieve FG, Wann DL, Zapalac RK. (2008) Sport fans' responses to the end of the season International Journal of Sport Management and Marketing. 4: 375-389
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